THE modern bride is well educated and has access to the internet, so it’s a surprise that the first truly global, full-service online bridal retailer only appeared in 1999. In the past, retailers have been hesitant to take the field online because of the customized service expected from the bridal store. However, BrideSave.com has already built an enviable track record in making sure the customer has every confidence in using the web to plan her wedding, thanks to the right attitude towards customer service, and to its ‘Seven from Heaven Guarantees’.
   The two founders of BrideSave, Rachel Ambler and Frank Hunold, Jr, were aware of the difficulties when it came to planning their own wedding. They were also aware of the need to have guarantees so customers would feel completely confident—therefore, BrideSave guarantees it will never lie to its customers, it guarantees delivery dates on every item ordered, and it guarantees security.

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Right: Private Label by G lace features all-over embellished lace with pearls at straps and neckline. Click here for more details.

Copyright ©2000 by JY&A Media, a division of Jack Yan & Associates. All rights reserved.
Photography used with permission of BrideSave.com, Lucire's premier bridal partner site.
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