PRESS has already begun touting her as 'the next Gisele'. ID Models'
Ana Hickmann, who first appeared in Lucire pages in March
2000, is a rising star at the dawn of the Lunar New Year, having
already received coverage on the covers of Vogue Brasil (below
left) and Sports Illustrated's South African edition
(above), and a contract with La Perla. She has appeared in
Nivea and Wella ad campaigns. The Vogue Daily column online
has reported her favourably already, as has Lucire in an
editorial. She will also appear on another cover in a couple of
Which begs the question: why do we even need to
compare her with Gisele Bündchen? Hickmann has already been
in The Guinness Book of Records, officially the model with
the longest legs in the world (46" out of her total
5'11" height, beating out Michelle Norkett).
Her bookings indicate that her success in 2001 is secure.
There's plenty of confidence about Hickmann's
chances at ID Models. ID Models president Paolo Zampolli said to
Lucire publisher Jack Yan, Ana is one the most professional
models I ever found. I would say she is a star in the making: she
reminds me of the real supermodels of the old days.
So how does a young woman become the model of
the moment? Meanwhile, we were totally correct with predicting Carmen
Kass's vote as Model of the Year at a recent fashion awards' ceremony.
So Lucire, being the independent and global observer, should
Gisele's rise took us suddenly and her reputation
stayed buoyant from 1999 through most of 2000. Her engagement to
actor Leonardo di Caprio did nothing to dim her looks or her ability
to model. However, the way the models are being reported in the
British media, including London magazine Heat, Hickmann seems
practically Gisele's successor.
We might be able to answer our question. The "making
of Ana Hickmann" is going through a slower gestation than Gisele's.
At the time of writing, Northern Light Search only located 16 pp.
on Hickmann, so this is only a new movement.
Zampolli himself can take a lot of the credit.
Thanks to his online ventures and his ability to use the technology
to his models' advantage, ID Models enjoys a high profile. Public
outrage by former Élite Models head John Casablancas against
Zampolli's ModelsLife.com venture in 2000 raised his and ID's reputations
further. With models and celebrities occupying the same public attention
today, Zampolli has been the subject of articles from Fashion
Wire Daily to the gossip-oriented 'Page Six' in the New York
Post. As America's highest-profile and most personable modelling
bossthe man who can build careershis moves have instant
He continues to have an uncanny instinct in finding
the stars. Some say it's Hickmann's hypnotic blue eyes; whatever
the case, Zampolli has read the demands of the market correctly.
The third limb is tied to Zampolli and ID, namely
his ability to market the models to the right people. Patrick Demarchelier
and Helmut Newton are reportedly two photographers who consider
Hickmann a favourite, says Vogue Daily. The comparison to
Gisele Bündchen is not harmful, either: discovered in southern
Brazil by Zampolli, Hickmann is acquainted with her compatriot and
instantly benefits from the early-2000s interest in Brazilian models.
In other words, names and word associations are steadily building
up Hickmann's reputation as the model of the year.
Finally, there is Hickmann herself: accessible,
saying the right things in the press, and taking it in her (rather
large) stride. She is reportedly a consummate professional, understanding
the industry's culture. At age 19, she has been exposed to the modern
supermodel phenomenon for most her life. And she is more than happy
with her towering height, wearing stilettos to accentuate it when
While there is never a perfectly scientific, strategic
way to get a model into the public consciousness, the basic ingredients
seem to be there.
We expect ID Models to continue with its high-profile
moves in the modelling industry in 2001. Hickmann herself will be
more famous by mid-year, and in another 11 months we can see whether
our predictions about her online presence will have been realized.
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