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New labels

YSO

Noted as one of the top Canadian designers to watch by Elle Canada, Siphay Southidara’s YSO label has a youthful vibrancy to it that is both urban and romantic.
   The Montréal-based Southidara used mist and rain in the city as inspiration in this, her ‘Pluie Urbaine’. YSO’s interpretation of Love v. Hate and Strength v. Vulnerability combine with her choice fabrics to bring together a beautiful, optimistic urban look.
   Extremely rich in texture, YSO’s triumph is in creating volume and emphasizing depth—A-line skirts are full and wool scarves are chunky and long. Her colour scheme was also in line with her theme: dark washed denim navy for strength, pink for innocence, vulnerability and love, black for hate. Southidara moved away from the urban gypsy and towards a more polished belle-époque style in her wide, frilly silk collars and sexy embroidered lace.
   After this showing, the buzz was that YSO is Canada's new fashion triumph, drawing much attention from across the international fashion scene. YSO may be starting a Canadian fashion trend with her pink and black colour scheme, moving away from comfortable navies, reds and beige (and, of course, reliable old black).
   In past years Canadian fashion has gone for more traditional, classic colour schemes and with YSO's pink (and even Vassel & Esoin's magenta), it brings winter fashion a fresh, new vibe that has been a long time coming.

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