Panos Emporio’s new face Malin Gudmundsson is gaining a huge profile and following in Scandinavia since we wrote about her in February 2003. In this exclusive, we talk more to Panos about her discovery, her pre­decessors, Janina Frostell and Traci Bingham, and what is the je ne sais quoi that makes her a Panos Emporio signature model—and Sweden’s Sexiest Woman of 2003

PHOTOGRAPHS BY Robert Johansson COURTESY PANOS EMPORIO