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FashionLucire 2003 fashion feature

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IT DIDN’T TAKE LONG: since Lucire’s story on Malin Gudmundsson—like so many here, the first ever published on a subject which would eventually be a hot topic—the face of Panos Emporio wound up on the cover of Hachette’s Magazine Café, a Swedish men’s publication, won the Miss Hawaiian Tropic competition in her country, was touted as a Swedish Jennifer Lopez, and announced as Sweden’s sexiest woman in another lad mag, Slitz. All this in two months.
   What is it about Malin Gudmundsson that has made her a Nordic star in such a short time?
   Apparently Panos, the man behind Panos Emporio whom Lucire has interviewed on several occasions, gets this question frequently.
   ‘It’s … like giving trends for the coming years on the model look. Many people … are positively surprised about how I choose models,’ he said.
   As covered in Lucire’s first February exclusive, Malin Gudmundsson was discovered two years ago in a coffee bar when she was 15.

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Malin Gudmundsson
Malin Gudmundsson

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Panos Emporio
 

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