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Photographer's credit

FashionLucire fall-winter 2004

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James Coviello

JAMES COVIELLO isn’t trying to save fashion from itself with his designs; he’s simply trying to have fun and sell some clothes at the same time. With this collection, he did that and a whole lot more. He made a great first impression when Anna Sui was styling a photo shoot a decade ago and asked him to she asked to make a special hat for her. Later, she enlisted him to do the hats for her first runway show, and, in 2001, he launched his own collection while continuing to work with Ms Sui on her collections.
   Mr Coviello is a master at creating beautiful crocheted sweaters, lace shirts, and delicate chiffon skirts, all of which are designed to evoke the elegance of the 1920s, 1930s and 1940s. Add to this his quirky, romantic touches—an elaborate feather pin here, a flouncing, puffy sleeve there—and you end up with designs that are full of feminine charm with a modern sensibility.
   First and foremost, Mr Coviello has a wonderful sense of design matched with an equal part sense of fun, and this was never more apparent than in his fall 2004 collection. He opened the show with a model wearing a lightweight peacock feather print chiffon dress accessorized by strapping, urban street boots and a fur hat with side flaps. Wow! Immediately, he swept aside the cobwebs from what could have been a tired rendition of a long ago style and made it fresh, youthful and wonderfully now. This collection was as light as air and I walked out of the show venue feeling happy, less stressed than when I went in. I liked most every look he sent down his runway, particularly the beautifully conceived dresses and coats. My favourite pieces in the collection were his pale grey silk fitted jacket (with brown stripes and fur trimmings in the wrists) and his brown Russian officer long coat with leather and ribbon belt. I loved that he used fur hats and scarves so inventively throughout the presentation. His use of southwestern-style belts was particularly effective in developing his theme. Mr Coviello is a talent to watch and, therefore, we here at Lucire will be keeping an eye on his progress. For more information, log onto his web site, www.jamescoviello.com. I have had adventures in terror while visiting other web sites but this was not one of them. Much like his collections, the site is geared towards injecting a sense of fun into the proceedings while he manages to sell a few pieces of clothing. It was so much fun, I didn’t want to leave.

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Add his quirky, romantic touches and you end up with designs that are full of feminine charm with a modern sensibility

 

Media partner: San Francisco Fashion Week
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Lucire: fashion magazine homeLucire Fashion FeaturesLucire Living and Beauty Lucire Volante: travel, accommodation guide Lucire fashion news, bulletins and events Fashion shopping guide and directory
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