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Lucire fall-winter 2004

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Jack Mascharka

JACK MASCHARKA has long been a fixture of the New York fashion industry scene and a résumé that speaks volume about the respect others hold for him. A graduate of the Parsons School of Design, his work experience include a two-year stint working along side swimwear designer Malia Mills and three years with Betsey Johnson as a production manager. He later struck out on his own, first creating a modern, hip line of swimwear for men and women, then later expanding the line to include men's outerwear (featuring leather jackets and wool coats), a sportswear and a women's wear lines.
   His fall 2004 collection consisted of rugged, outdoorsy designs that speak to the man's man inside all of us. He paired a red corduroy vest with a pair of buffalo plaid pants, and later showed the same model (George) in a chocolate suede corduroy vest and pant, a variation on the theme. Other designs that evoked a high-end outdoorsy feeling was his ribbed cotton pants paired with a stretch cotton shirt and a nylon and cashmere chocolate vest. And all this was shown with the models wearing well-worn boots that have seen better days. This is obviously not high-concept fashion, but Mr Mascharka has found an audience and is now building on that to secure his future in the industry.

 
Pirelli P Zero men’s clothing line

TWO YEARS AGO, Pirelli, the world-famous tyre company known for its sexually provocative calendars, entered in the world of clothing design with the P Zero project, their industrial design project for clothing. Setting aside the usual fashion formulæ and seasonal tendencies, they have come up with a selection of unique styles, inspired by the sights and sounds of urban, city life and new materials and new cuts derived from the original concept of Industrial Design by Pirelli P Zero.
   Tyre tracks and aerodynamic tire designs provided the inspiration for the full cut that defines their new overcoats. The new rubberized raincoat boasts pneumatic shoulders that preserve a cool, unflagging style through rain and sun, and is cut in curves that radiates outwards from the waist to create a slimming effect. The new P Zero Aria Cloak has zippered adjustable arm openings, and a hood with a defined peak that was inspired by the helmets worn by the Vatican firemen from 1950 to 1972. Trousers in the collection have an enhanced cut and a sculpted curve reminiscent of the tyre's flexible quality and inborn mobility.
   The brand new P Zero Corsa and P Zero Vela lines of shoes, designed for the all-important youth market, are technologically advanced enough to get fashion's early adopters all a-twitter with excitement. The P Zero Vela line (in silver, black, white and blue) is ideal for people who live their lives in close contact with water (or maybe not); and has rubber buoy sprung lacing, waterproof uppers and a non-slip sole that is lightweight and comfortable. The P Zero Nero suede upper shoe mixes city-style footwear with athletic shoe comfort and has special perforated glove-grade stitching and water repelling sole design feature.

 
Shaant

SPECIALIZATION, in any field, has its own rewards; and no other young, emerging design house is proving that more than the team behind Shaant, a hot new young men's shirt collection. Led by Navin Manglani, second-generation founder of IE Industries Fashion Inc. in 1981, the company strives to maintain a man's inherent masculinity while still accentuating the physique and style of the wearer.

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Photographer's credit

ABOVE AND INSET: Pirelli shoes. LEFT AND TOP: Jack Mascharka. BELOW: Shaant.



 

Media partner: San Francisco Fashion Week
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