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   For fall 2004, there are over 70 Moreschi styles from which to choose, many of which can be specially ordered (from their Madison Avenue store and other select locations) using their large selection of leathers and sizes.
   Moreschi shoes are sold in more than 60 countries in five continents around the globe, including Japan, Hong Kong, Korea, Russia, Saudi Arabia, Africa and China, with the company operating eight of its own free-standing stores. Its wholesale operation sells to more than 600 international outlets, including some of the most exclusive department and specialty stores in the world.

 
PowerSox

IN SPORTS, the right equipment makes all the difference in the world; and anyone who runs, hikes, walks, skis, snowboards, plays soccer, tennis, baseball, golf, football or softball will find a Moretz Sports sock perfect for their sports activity. Moretz Sports was founded in 1946 by Hugh Moretz, and is known for the superb quality, amazing durability, great performance, and awesome prices of its products, including the PowerSox line of élite performance socks.
   All PowerSox Outdoor Elite sock styles feature the revolutionary new fibre brands (Wool Ultra and Isol Wool) that combined, create the most technologically advanced outdoor sock on the market. This unique combination is not only 20 per cent lighter but also much stronger, resulting a longer lasting durable product.
   PowerSox Lites use Sensura yarn and feature an anatomically correct design and a proprietary moisture transfer system called Vapor Tech, which acts like a second skin, eliminating sock-slipping-friction and promoting ease of comfort.
   All styles in the line retails for $8 per pair, and can be purchased at 4,000 of the hottest sporting goods and department stores nationwide.

 
2(x)ist

CALVIN KLEIN may have lit the fuse in the 1980s when he launched his first major underwear campaign with Olympic pole vaulter Tom Hintnaus posed on a rock on the Greek island of Santorini, but Gregory Sovell, the founding designer of 2xist, fanned the flames and kept the fire going.
   As one of the forerunners in designer men's underwear, 2(x)ist is firmly positioned as the fashion underwear brand that leads all others. The 2(x)ist line is sophisticated, well-constructed, sexy and has established itself as the standard for quality by developing styles in unique fabrics that are comfortable and built to keep their shape at all times. It focuses on emphasizing clean simple lines throughout each individual collection, with attention to detail, coupled with superb quality and options in style, fabrics, colours and fit as the overriding qualities that make it the underwear of choice for contemporary, body conscious men.
   The new fall–holiday 2004 lines are vastly improved variations of old favourites. And the jeans line is just another fraction of the overall product blend getting ready to break big on the market.The line is priced to sell between $88 and $145; you can't go wrong choosing between the SlackKR (the classic cut button fly jeans), the Essentials Degree Fit jean or the So Low (the butt-baring low-rise flare zipper fly jeans). •

Phillip D. Johnson is features’ editor of Lucire.