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ExclusiveLucire 2005

This month, Lucire makes its next big step: the launch of a print edition in Romania, for Romanians, in the Romanian language


ABOVE: The cover, photographed by Yann Dandois, looks familiar, but look more closely at the text. BELOW: The ‘Trends’ pages are localized but some features familiar to New Zealand and Australian customers can be found in Lucire’s Romanian edition.

 

 

Initial cap HE NAME is familiar, as is the cover—but examine the headlines a little more closely. The proportions of this magazine are a little different. Names such as Silvia Serban and Richard Clayderman suggest this is more European than before.
   Lucire launches in Romania on May 17, probably one of the first times a printed fashion magazine has managed to spawn an additional edition in a second country so shortly after its launch in the first. It’s also the first time in history that a web magazine has managed to spin off into two print editions, anywhere.
   For our Romanian readers, please be on the look-out for us. Because we want to share with you just what many have been raving about already, since Lucire went from web to print back in October 2004. Plus, it’s exclusively in Romanian with the global features that we’re renowned for.
   With our team in Romania—Mirella and Valentin Lapusca heading the bureau—we’re looking forward to your joining us in what we see as a global movement in fashion. Forget the 20th century—the 21st century is about magazines that care about people, the environment and truth. Lucire has had those principles since our idealistic début in 1997. In 2005, nothing has changed.

 

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Lucire: fashion magazine homeLucire Fashion FeaturesLucire Living and Beauty Lucire Volante: travel, accommodation guide Lucire fashion news, bulletins and events Fashion shopping guide and directory
Lucire Community: interact with us, read letters to the editorLucire Updates' service: sign up Lucire Feedback