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beauty: insider

Elizabeth Arden and Comvita express youthElizabeth Arden and Comvita express youth

Elizabeth Arden and Comvita’s Huni range have been active with new releases for March–April

 



BEAUTY DÉBUTANTS for April that have come across our desks at Lucire include Elizabeth Arden’s Intervene range.

Intervene is a new liquid make-up which promises to put a pause on ageing signs. Elizabeth Arden calls the technology Biodormin, featuring micro-mineral pigments that help smooth away imperfections on skin, making it appear more even and natural.

From the same group, Prevage is an anti-ageing night cream designed to help those women who don’t get enough sleep—and as we know, a lack of sleep leads to fine lines and wrinkles. Apparently, 60 per cent of women aren’t getting enough kip—and Elizabeth Arden claims to have understood ‘the connection between the cycles of sleep and skin's repair and ageing process’ in developing Prevage.

Idebenone, the key ingredient, is proven as one of the most powerful antioxidants to help prevent oxidation on the skin, a leading cause of visible skin ageing. It is encapsulated in the Prevage range and time-released, most effective during the night.

Britney Spears’ Believe fragrance is one of the few that we had to wonder about. But when a company is stuck with a licensing agreement, it can’t back out just because there’s trouble on the ranch.

Celebrity issues aside, it’s actually quite a nice, light fragrance with fruits, florals and amber. The bottle—the release says ‘Its multifaceted design represents Britney's many beliefs’—is actually rather attractive, too.

Finally, Comvita’s Huni, launched last year, is a range from the Bay of Plenty area in New Zealand that uses UMF 20+ manuka honey, known for its moisturizing and antioxidant properties. There’s a full range of soaps, body lotions, cleansers, toning mists and moisturizers.

 

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