Is there such a thing
as a global Zeitgeist? Regardless of whether you are selling
for winter or summer, there are always trend commonalities
H&M photographed by Peter Gehrke
Top, left and right column, bottom:
H&Ms autumnwinter 20089 range. Above:
Max Phoebe Dress (NZ$129) and Kimi wedge (NZ$139). Right column,
top: Max Bloom Print Satin Dress (NZ$129).
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always believed that in a connected world, there is little sense
dividing between summer and winter when it comes to understanding
international fashion trends.
And while the print editions always showcase
beautiful shoots and new catwalk imagery, heres a chance for
us to check out what the mass-market retailers are putting into
shops come AugustSeptember.
Weve picked items from Hennes
& Mauritz, the worlds largest retailer, HQed
in Sweden, and Maxs New
Zealand rangeto find that while the layering and materials
might differ, designers do tap in to the same moods regardless of
While the New Zealand-targeted press release
focuses on the colourful aspect of Maxs spring line, those
who are a bit more conservative about their choices will find that
blues, bluegreys and greys a fitting solution. Her counterpart
in the northern hemisphere equipping herself for a winter wardrobe
will discover similar shadeswith heavy, chunky wool knits.
And when it comes to colour, expect more of the
floral prints that have been de rigueur in collections these
past few seasons. Expect whites, blues and greens off-set with oranges
and reds to be in for the season.
Even the silhouettes are similar worldwide, though
we like Hennes & Mauritzs baggier trousers and Chinese-inspired
jacketespecially as China is very in the Zeitgeist
with the Olympic Games in Beijing.