Campari’s Club Red, starring Jessica Alba
Jessica Alba appears in the 10th anniversary edition
of the Campari calendar, published in a strict limited edition of
photographed by Mario Testino
has frequently been considered one of Hollywoods most attractive
actresses, so its no surprise that Campari has made her its
star in its Club Campari 2009 calendar.
Only 9,999 of the Alba calendars will be produced
in a strict limited edition.
Photographed by Mario Testino and directed by
Jean-Paul Goude, it also marks the 10th anniversary of the Campari
The photographs were shot in Malibu, Calif.,
at the home of a major music producer, who lent it out for the shoot.
Alba arrived on the second day, with her three-month-old
daughter, Honor Marie. By the third day, the shots were in the bag,
but the commercial took an extra two days.
The photographs all hint at the red branding
of the Campari spirit. Some are less subtle, featuring the bottle,
while others show the colour. Campari, known for being the base
of many cocktails, is associated with sophisticated entertaining,
and the calendar images support that.
Jessica Alba herself has donned more make-up
than many fans might be accustomed tobut as 2009 begins, the
glam look seems to be very much on the cards.
The company launched the calendar at
an event on December 2 in Milano.
The Campari recipe was first devised in 1860
and the company claims it has not altered since then.
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