fashion: the circuit

United nations of fashion—Bread and Butter Barcelona

Joma García i Gisbert attends Bread & Butter Barcelona’s swan song, checking out brands from Ginch Gonch to the city’s favourite exporter, Custo Barcelona
photographed by Joma García i Gisbert





THE LAST Bread & Butter Barcelona, which attracted some 80,000 visitors in the Spanish city over January 21–3, lived up to its reputation as a “united nations of fashion”, featuring labels from around the world.

The trade show featured 800 brands from 100 countries, including one of this magazine’s favourites, Custo Barcelona.

Karl-Heinz Müller of Bread & Butter believes that it was time to move on, with Berlin the venue for the next event in July.

He felt that Bread & Butter had managed to establish itself as a leading source for streetwear and urban wear. Levi’s, Wrangler, Reebok, Swarovski, Dyrberg/Kern and Adidas Originals Eyewear were among the establishment players joining edgier brands which included Day Birger et Mikkelsen, Dr Marten’s, Phat Farm, French Connection and Canada’s own Ginch Gonch (pictured at top).

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The trade show featured 800 brands from 100 countries, including one of this magazine’s favourites, Custo Barcelona