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fashion: feature

 

Return of the peacockReturn of the peacock

Matthew Williamson is the latest designer to collaborate with H&M, taking his iconic past collections as inspiration for spring 2009
photographed by John Scarisbrick

 






FROM APRIL 23, 200 Hennes & Mauritz stores will carry the fruits of the collaboration between the Swedish retailer and designer Matthew Williamson.

Since Lucire ventured into print in 2004, H&M has been collaborating with some of the world’s leading designers, creating what we termed ‘attainable luxury’. These designers have included Stella McCartney, Karl Lagerfeld, Viktor & Rolf, Roberto Cavalli and Comme des Garçons.

The inspiration of the H&M by Matthew Williamson collection for spring 2009 is the world traveller—a fitting idea for today’s globally aware woman.

‘I wanted to create a strong urban collection fused with the brandís signature symbols and shapes. Itís been fascinating to search back through my archives to isolate the most iconic pieces, then rework them for H&M. Colour is one of the defining aspects of my signature style, I focused on the iconic peacock motif seen across my collections to develop a palette of blues, chartreuse and emerald. The spirit of the collection is both covetable and precious,’ says Williamson in a release.

H&M creative adviser, who oversaw many of the earlier collaborations as the company’s head of design, Margareta van den Bosch, says, ‘I think people will really love this collection. I love the way Matthew mixes prints in the dresses, and the colour-blocking of the tailoring. Itís very elegant, but there are lots of things you can wear in a really relaxed way, too. The mix and match of all the embroidery, the prints, the sequins and the colours makes all of the clothes very special.’

This is only the first part of the Williamson collection. From May 14, a summer wardrobe will appear in 1,600 H&M stores globally. A menswear collection will follow for H&M, marking the designer’s début into this area. •

 

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I focused on the iconic peacock motif seen across my collections to develop a palette of blues, chartreuse and emerald. The spirit of the collection is both covetable and precious’

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H&M photographed by Peter Gehrke