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Triumphant Burberry came back to London after years on the Milanese circuit, and was the highlight of the week.

Burberry comes back

Burberry Prorsum closed London Fashion Week spring–summer 2010 in a triumphant return to its home country
photographed by Getty Images for Burberry

BURBERRY BEGAN BEING CHIC this century. For years, we knew the name, but who in the twentieth century would have guessed that in 2009, it would close London Fashion Week and be considered one of the hottest tickets of the calendar?
These days, Burberry Prorsum is considered hot, thanks to its renaissance in 2001 under Christopher Bailey and, more recently, its use of the model du jour Agyness Deyn. Kate Moss is back these days as the Burberry face, elevating its iconic status further.
For spring–summer 2010, the fashionable cuts were still there, the double-breasted coats made funky and short. The dresses played with gathering and rumpled fabrics, but always with excellent tailoring. Bailey used the criss-cross patterns to good effect throughout. The shades might have been muted in beige, lilac and pale gold, but that focused one’s eyes on to the designs—and Bailey has plenty to be proud of.
It was the grand homecoming for Burberry, which had spent years on the Milano circuit, with its head up high and proudly British.
And it was probably the star-studded show when it came to celebs: Emma Watson, Victoria Beckham, Deyn herself, Mary-Kate Olsen, Freida Pinto, Liv Tyler; and, natch, Anna Wintour. The party photographs continue here.
continued

Click here to watch Grazia’s final-day report, including its Burberry review.

Above Scenes from the catwalk at Burberry Prorsum spring–summer 2010. Left column, top row Maggie Cheung arrives at the Rootstein Hopkins Parade Ground for the show. Anna Wintour. Left column, middle row Lee Na Young in Burberry. Janet Street-Porter. Left column, bottom row Victoria Beckham and Agyness Deyn. Below Excitement outside Burberry.

Venue

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