Left President of Montblanc, Lutz Bethge; managing director of Montblanc France, Michel Ade; and actress Virginie Ledoyen.

Montblanc’s Paris flagship opens

Montblanc opened its flagship boutique in Paris on the rue de la Paix, with an international gathering of celebrities
photographs by Pascal le Segretain and François Durand/Getty Images for Montblanc

 

Clockwise from right Virginie Ledoyen and Clotilde Courau. Princess Anne of Bourbon Sicile. Jacqueline Bisset. Alice Taglioni. Eva Green and Clotide Courau. Charles Berling and Camille Japy. Philippe Labro and Irene Frain. The 10 ft tall chandelier in the store. Lola Karimova. Ingrid Roosen-Trinks, Sara Marchal and Jean-Claude Jitrois. Juliette Binoche and Lily Cole. MONTBLANC opened its fourth Paris store on October 1 at 7, rue de la Paix near the Place Vendôme. The two-storey store covers 500 m² and is one of fifteen exclusive 4810-branded boutiques offering bespoke and rare Montblanc pieces. The centrepiece of the new showroom is a 10 ft tall chandelier decorated with 630,000 Swarovski crystals. Celebrities attending the launch included two Bond girls from different remakes of Casino Royale, Jacqueline Bisset and Eva Gréen; Juliette Binoche, Sara Marchal, Alice Taglioni, Lola Karimova, Thierry Lhermitte, Clotide Courau, Charles Berling and Camille Japy, Clotilde Courau, Philippe Labro, Irene Frain, Ingrid Roosen-Trinks, Jean-Claude Jitrois, Enrique Murciano, and Xavier Deluc. Virginie Ledoyen stood out as the celebrity most eyes were on in her satin Yves Saint Laurent dress, while Lily Cole proved one could wear pink to a swanky function in the Haute Joaillerie district. •

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