LucireThe global fashion magazine September 22, 2019  Subscribe to the Lucire Insider feed RSS feed
Subscribe to Lucire
latest news | fashion | beauty | living | volante | print and tablet | tv
home | community | shopping | advertise | contact



Lucire: Fashion
feature


Panos Emporio Left Panos Emporio branches out into ready-to-wear for its 25th anniversary, but keeps its swimwear lines intact.

A honeymoon after 25 years

Panos Emporio extends its brand to men’s and women’s clothing collections as it celebrates its quarter-century in 2011. Jack Yan looks at the move

 

I HAVE TO CONFESS to having my hand in emailing the Athina-born founder and designer of Panos Emporio, Panos Papadopoulos, to say that his 25th anniversary was coming up. However, when you see his new range, you have to wonder just how long Panos has been planning something special for the quarter-century—2011 would have been quite a year for him, regardless.

The beachwear company, located in the west of Sweden since its founding in 1986, is arguably the country’s leader in the sector, known for years for its use of recognizable models and, occasionally, controversial moves—such as the hiring of a female impersonator to model one of its lines.

Twenty-eleven presents its biggest addition since the company started: a brand extension into ready-to-wear. Called the Honey Moon Collection, it is set to remain a staple in the company’s range, and it complements the existing swimwear lines. Frills and ruffles, as well as Panos’s Grecian goddess inspirations, distinguish the women’s collection, while the menswear shows a modern, casual dressing that should go down well with the company’s core customers.

The womenswear never goes far from the idea of the summer and the beach: you can see items being worn at resorts, on the seaside and on yachts. It’s a wise, evolutionary move for the brand—anything more radical would alienate.

In the years I have interviewed Panos, many times in person, his sociological training shines through. He understands the function of clothing from a different perspective to a design graduate, and has played on this successfully in the last quarter-century.

Shown on this page is a preview of what customers can expect next year. We wish Panos all the very best for 2011, and trust that it will be a banner year for one of Sweden’s most visible designers. •

 


 

Jack Yan is publisher of Lucire.

 

 





Related articles
Lucire 2010 | The Global Fashion Magazine

From the Mediterranean to the underground
We preview Panos Emporio’s summer 2009 ranges and look at where the designer’s inspirations have come from

Lucire 2010 | The Global Fashion Magazine

A personal odyssey
Panos Emporio's Panos Papadopoulos continues to be influenced by Greek heritage, international cultures, style and sensuality by Jack Yan

 

 

Facebook Lucire Facebook group
Facebook Facebook fan page
Add to Del.icio.us Add to Delicious | Digg This Digg it | Add to Facebook Add to Facebook


 

 

 

 

 

 



Copyright ©1997–2014 by JY&A Media, a division of Jack Yan & Associates. All rights reserved. JY&A terms and conditions and privacy policy apply to viewing this site. All prices in US dollars except where indicated. Contact us here.