SOME PROCEEDS TO UNICEF, a special haute couture show last
night (November 18) in New York kicked off the US
début of the Lanvin Loves H&M
in September, Lanvin artistic director Alber Elbaz and menswear
designer Lucas Ossendrijver are behind the new collection for the
Swedish-owned mass-market chain, which hits 200 H&M
stores worldwide on November 23.
North American customers get the collection on the
The haute couture show, held at the Pierre Hotel, saw
Elbaz host, and was attended by celebrities including Andie MacDowell,
Leelee Sobieski, Emma Roberts, Sofia Coppola, Elisa Sednaoui, Anna
Sui, Tory Burch, and Patrick Demarchelier. Models on the catwalk
included Asia Chow, Pixie Geldof, Dree Hemingway, Olga and Anna
H&M creative adviser,
Margareta van den Bosch, said in a release, Its such
a fantastic experience to see how creatively Alber Elbaz uses his
designs to form a couture experience for our exclusive fashion show
in New York. Working with this incredibly gifted designer has been
like an ongoing fashion moment, and we’re thrilled to offer his
masterpieces to our customers.
Elbaz has said that every single piece must identifiably
be the work of Lanvin and he tried to encapsulate the brands
joie de vivre into the H&M
line. Judging by the playfulness of the collection, he has succeeded.
The menswear collection, by Ossendrijver, includes tuxedos
made for daywear and jogging pants.
Sofia Coppola said, I think Alber Elbaz is great.
I love what he does at Lanvin, its so girly and playful and
confident. Its so cool hes working with H&Mit
makes it so accessible to all kinds of young people to be able to
afford it and wear it.
Coppola has hit the concept on the head. Since 2002,
H&M has sought the likes of Roberto
Cavalli, Stella McCartney, Karl Lagerfeld, Viktor & Rolf, Sonia
Rykiel and Jimmy Choo to
collaborate on the notion of accessible luxury.
Andie MacDowell echoed the sentiment. Im
a big fan of Lanvin. I can afford Lanvin and my daughter can afford
H&M, and now my daughters going
to have the opportunity to have a little bit more pizzazz.
UNICEF will benefit from
an auction of five original Elbaz sketches and some looks from the
show, at www.lanvinforhm.com.
The online auction will end on November 26, at midnight CET.
New Yorks celebs turn out for H&M
Celebrities included (clockwise from above right) Lisa Airan
in Lanvin for H&M. Andie McDowell and Rainey Qualley. Sofia
Coppola and Anna Sui. Emma Roberts. Elettra Wiedemann in Lanvin
for H&M. Patrick Demarchelier and Andie MacDowell.
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photography courtesy Lanvin
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Sonia Rykiel and H&M launched
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in the words of Kate Bosworth—at the Grand Palais