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Lucire: Beauty
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Back to Living Nature

Lucire is the first fashion partner of the United Nations Environment Programme.UNEP logoRoanna Bell attends the Wellington stop for Living Nature and Lorraine Downes’s Authentic Beauty Tour, impressed with the company’s real commitment to natural skin care

 


Jack Yan


Sopheak Seng

From top Lorraine Downes speaks to guests at Zealandia in Wellington about why she chose to endorse Living Nature. All-natural products from Living Nature, tested to be the most natural and safe that money can buy, rivalled in a recent Consumer test only by Dr Hauschka of Germany.



Monty Adams


Sopheak Seng


Jack Yan

 

HOW DO you make yourself feel beautiful?

It may be the smallest of pleasures: a warm soak in a bath, a new dress or even as simple as getting back to nature. Living Nature feels that this is the key to a new type of skin care philosophy.

Living Nature has enlisted former Miss Universe Lorraine Downes as its new spokesperson to drive home a new kind of mantra: what we keep out of our skin care should be as important as what we put in.

Hearing Downes speak about her choice at Zealandia, as part of her Authentic Beauty tour of the country, to front the diverse range of 100 per cent New Zealand native botanicals’ skin care range is inspiring. She recounts her choice to age naturally and not to take the path of Botox and fillers.

‘Sometimes the fashion and beauty industry defines beauty in very narrow terms … it’s about learning to love yourself,’ she says.

We are all aware that what we put in our body through our diet reflects in our skin, so educating people on the ingredients we place on the skin is a knowledge that must be shared.

Aligning herself with Living Nature, a New Zealand company launched in 1987, Downes wants to spread the word.

Living Nature has harnessed the potent and rewarding properties of native ingredients, some of which are manuka honey, kelp and totara—all rich in healing and rejuvenating with cleansing benefits.

John O’Toole, CEO of Living Nature, explained that it is one of the few brands certified as natural by Germany’s BDIH, which has one of the toughest standards available. Whole Foods classifies Living Nature as one of the safest in the world, based on its tests.

O’Toole emphasizes that in a recent test by Consumer in New Zealand, Living Nature was rivalled only by the German Dr Hauschka brand.

Hearing these independent claims only strengthened Downes’s case.

Downes connects consumers more readily than any science, and O’Toole admits he has found a perfect speaker and spokeswoman in her. By being a trusted face with a real-world story, she helps consumers approach and appreciate this philosophy of natural, pure skin care.

Every ingredient in the products is natural and selected because of its proven abilities, boasting no synthetic preservatives or harsh chemicals.

As well as all the good stuff on the inside, your conscience be as clean as your skin with all Living Nature’s packaging being biodegradable.

Some of our favourite picks from the range include the Radiance night oil (NZ$90), a concentrated blend of rose oils and soothing calendula oil. Benefits include help improve firmness, cell hydration and repair all while you catch those all-important beauty Zs.

We also liked the Flax Firming Serum (NZ$52), a unique mix of harakeke, rosehip oil and manuka to firm your skin, soften natural lines and rejuvenate it all at the same time. There’s the Living Nature Gentle Make-up Remover (NZ$29·50) features kumerhou, the native plant that naturally lathers to gently cleanse around the delicate eye area. Fragrance- and allergen-free, this is great for those with sensitive skin.

Finally, we recommend the Hydrating Toning Gel (NZ$42·50), containing harakeke and b isabolol from chamomile and ginger extract. These are fused to help balance out your skin’s natural pH levels in this lightweight toning gel.

Like Lorraine Downes, we can bless our skin with some natural goodies grown in our own backyard, whether it is a daily moisturizer or a repairing night cream. •

 


Jack Yan

 

Living Nature has harnessed the potent and rewarding properties of native ingredients, some of which are manuka honey, kelp and totara—all rich in healing and rejuvenating with cleansing benefits

 

 

Left, from top Living Nature’s “heroine” image of spokeswoman and former Miss Universe Lorraine Downes. Some of the goodness that goes in to the Living Nature range. Taking time out to meet supporters. A healthy crowd at Zealandia, as Lorraine takes in Wellington as part of her Authentic Beauty tour. Below Some of the packaging and marketing materials for the Living Nature range.

 


Sopheak Seng



 

 
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