The Hamptons in Genève

Mathilda May


Laura Chiatti

TO CELEBRATE the start of a New Year and a new chapter the Salon International de la Haute Horlogerie (SIHH) 2011 for Baume & Mercier have created Seaside Living in the Hamptons, a collection that epitomizes the brand's values of the art of living while still maintaining quality and authenticity.

For the occasion in Genève, Baume & Mercier exclusively invited 950 guests to a garden party on the beach which needed 75 tons of sand, 800 m² of grass, and 7,000 hours of work to create the magical atmosphere.

Gwyneth Paltrow, the face of the Baume & Mercier brand, was chosen for her ability to juggle her professional and family life with ease, and because she is genuine and caring in all that she does-all important values of the Swiss Maison d'Horlogerie.

Other artists from all over the world were spotted, from the likes of Hollywood actress Emmanuelle Chriqui, French actress Mathilda May, Russian actress Marina Aleksandrova, German actor Thomas Kretschmann (best known to readers here for King Kong), Belgian TV anchor Julie Taton, Swiss model Xenia Tchoumitcheva, and Swiss racing car driver Christina Surer.

The night was a success with it ending on a high note with musical entertainment from the Time Machine.

Below Nicole and Alain Zimmermann, Baume & Mercier’s CEO. Mood shots at the SIHH event. Out-glamming the actors: race car driver Christina Surer and her guest.

Alain Zimmermann and Gwyneth Paltrow


Thomas Kretschmann and Bettina Zimmermann


Nicole and Alain Zimmermann and Rashard Reed and Gary Coleman


Left Xenia Tchoumitcheva, bringing her take on ‘Baume & Mercier et moi’. Right Valeria Bilello.


Marina Aleksandrova; Vincent Perez


Alain Zimmermann and Gwyneth Paltrow

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