February 12, 2011, Diego Binetti presented his new season’s
collection at the Box at Lincoln Center during New York
Fashion Week. Rather than a fashion show, the new season’s
collection was revealed as a presentation, an up-close
and personal experience with the clothing as well as with
The collection included an array of colours that caught
one’s eye as well as one’s interest. A one-shouldered
dress drapes around the body; beautifully fitting on to the model.
The designer elegantly highlights the woman’s silhouette.
An ensemble of jewellery was also present, inserting an extra touch
of shine, keeping it simple yet overly complex at the same time.
The presentation was featured like a scene directly
taken from a photograph; some models sat and pondered as others
stood flirtatiously while visitors walked around the display of
We spoke to the designer in between the hustle and
bustle of the presentation as he described his goal and endeavour
in the world of fashion. As he spoke to us with deep interest and
devotion for his creations, he continually referred to a Binetti
woman’, a term that has come to define the collection as well
as his general idea of the style to which he has come to create.
Lucire: Describe to us what inspired you into creating
this particular collection.
Diego Binetti: There is not really an inspiration. The main
focal point of this collection was to bring the essence of the woman
that I have in my heart, which is the Binetti woman. I am trying
to focus the season on concentrating on bringing the Binetti woman
out and that is what I did: mixing and matching different fabrications,
patchworks of sequence
we also have a mélange of prints
A term that you have come to mention is a Binetti woman’.
Can you describe what a Binetti woman is, or, rather, who she is?
She is a dominant, very powerful, elegant and sophisticated, and,
most of all, she is a woman that lives life.
Can you tell us how you would want women to feel like?
I want women to feel like every single woman that walks out of the
door; they feel radiant, and they live happy and they look beautiful.
How long does it take you to put a collection together?
Well, some of the embellished pieces that we do in India take about
three or four weeks. Three to four ladies make by hand every single
gown. It takes a lot of work
as you know we did only 17 pieces.
Do you have a certain look from the collection that you prefer
I think every single look is just
special to me because I
deep in the back of my heart so I don’t
have a favourite one.
Can you give words of advice to the new generation?
The main suggestion that I would like to share during these times
that we live in is that you should not think too much with your
head but think more with your heart.
Lola Saab is Paris editor of Lucire.
|| Left Diego Binetti and CND co-founder Jan
Arnold pose at the Binetti fall 2011 presentation.|
[The Binetti woman] is a dominant, very powerful,
elegant and sophisticated, and, most of all, she is a woman that