IT CERTAINLY FELT a lot like summer
in area code 305 of Miami Beach and that meant only one thing: Mercedes-Benz
Fashion Week Swim 2012 was upon the city. For the seventh year,
thousands of fashion industry professionals migrated to the tropical
sands of Miami Beach to view what the swimwear industry holds for
this upcoming year of 2012.
This season, Mercedes-Benz Fashion Week Swim
brought the most international roster of swimwear designers to date,
says Christina Neault, executive producer of the event for IMG
Fashion. As the swimwear industry continues to grow globally,
we are thrilled to provide a platform for designers from around
the world to show their collections. Mercedes-Benz Fashion Week
Swim will be featuring designs from Australia, Brazil, Canada, Columbia,
France, Peru and the United States.
The activities began with a runway show by Diesel and
a kick-off party presented by SKYY
Vodka by the iconic Raleigh pool. Five days of invitation-only shows
and events ensured that over 12,000 journalists, photographers,
buyers, and VIPs passed through two
full runway venues. The Cabaña Grande and the Oasis provided
an optimal show venue to over 20 designers. The Oasis was home to
fully decked cabanas as hosted by official sponsors and offered
sexy and comfortable seating areas that allowed for the fun and
fashionable to lounge while mingling with the industrys élite.
SKYY and Diesel collaborated
to reveal a sexy new swimsuit collection as part of Diesels
opening night show. On the runway, Kristin Cavallari, actress from
The Hills, unveiled Diesel and SKYY
Vodkas capsule collection. The collection was inspired by
the vodkas iconic cobalt blue bottle and logo graphics but
was also infused with strong Diesel DNA.
A limited-edition mens Diesel-designed swimwear collection
was also presented at the show.
Following the Diesel runway show, Cavallari and DJ
Jessica Szohr, an actress on Gossip Girl, joined SKYY
for the presentation of the official kick-off party at the Raleigh
Hotel, during which décor themes of Diesel Island, the fashion
brands latest campaign were showcased.
I can guarantee the SKYY
swimwear created by Diesel is unlike anything you have ever seen,
said Cavallari. At Mercedes-Benz Fashion Week Swim, SKYY
is taking the sexiest event of the week and making it even sexier.
Throughout the rest of the week, SKYY
continued to infuse its signature brand of sexy into the event,
holding court in its custom VIP cabana
in the Raleighs Oasis. Amid extravagant tropical foliage and
a cascading waterfall, the SKYY Cabana
featuring models dressed in SKYY swimwear
and seductive SKYY cocktails, pampered
celebrities and fashion insiders in style.
Time and space brought looks inspired from around the
world. The largest beachwear creator in Brazil, Cia Marítima,
brought the heat with fringed bags and bikinis, bold colours and
vibrant patterns including the fiercely popular animal print. Designer
Luli Fama transported guests to Havana on the runway with dancers,
a drummer, and designs sparked by carnivals in Cuba.
Caffé Swimwear rocked the opening night runway,
showcasing its hottest looks. Known as the Colombian luxury womens
laid-back luxury beachwear line in 38 countries, it
is best known for elevating beachwear to high-fashion status with
its chic, sexy and undeniable stylish swimwear collection catering
to those women who love to glam up their beach wardrobe.
Sea goddesses abounded in an array of shades of blue
by designers Beach Bunny and Quiss Quiss. Tribal patterns were seen
from Luli Fame, Mara Hoffman, Trina Turk and True Religion.
Doing whatever it is takes to stand out, Ilios offers,
with its haute couture beachwear, beautiful silhouettes
and special luxurious artisanal touches such as hand-beading, evoking
classic glamour and sophistication. Giant crystal baubles and Swarovski
embellishments attract not only admiring glances, but also shimmer
in the sun.
Salt showcased an especially exciting ripped
suit in black, the design sure to be a hit with women who want drama
and style in a suit.
For those who want something more than just a bathing
suit, designer Estivo aims to break the barrier of swimsuits as
clothes that purely showcase the physical side of women. With the
slogan Beyond bodies, Estivo is interested in women
strictly for their femininity, understanding that each woman is
unique. It has chosen to advertise its products with real women
who you can find next door or just around the corner. Catering to
this demographic, the suits are mix-and-match, allowing a customer
to assemble countless numbers of silhouettes in a variety of colours,
sizes, designs and style, according to her personal taste.
The indigenous Australian dot-art designsdesigned
by self-taught artist Anne Kngwarreyeset Kooey apart from
other swimwear lines. Kngwarreye, who comes from a strong line of
Eastern Arrernte painters, reflects her background through the paintings
and designs that reflect her interpretation of her country, the
patterns expressing the vibrant and vivid colours that shimmer from
sunrise to sunset.
Above left Poko Pano. Above right SKYY Design Piece.
Above left Jogo Beach. Above right Zingara.