RICKY GERVAIS’S RETURN as MC for this year’s Golden Globes may have taken a few people by surprise, given the value he placed on shock last year. That said, once Globes planners took the down-to-earth appeal of his blistering commentary into account, bringing him back to deliver another (albeit milder) dose of reality to Hollywood must have made perfect sense.
Just like Gervais, event planners pulling together the pre-event fashion and beauty showcases also found a wise way to get past the pomp and circumstance while turning up the elegance factor up a few notches. The unifying theme? Celebrities, even at their best and their most glamorous, are human—just like the rest of us. You must take care of yourself from the inside out if you want to be at the top of your game. And while we’re at it, it does not hurt to give back after you’ve harvested the fruits of your fame, whether it’s a trophy, or the accoutrement that you will find at the suites.
After a two-year emphasis on eco-friendly products and self-conscious efforts to tone down the bling, style and sophistication is back, but in a different context. The event planners put more focus on beauty and wellness products. Rather than grab as much as they could get their hands on, those attending were moved to take their time, get to know the products and listen to the various reps and inventors discuss product benefits and attributes.
Vive la différence
New Zealand’s Manuka Doctor; Eva Varo and CovFurs at the DPA suite.
Nathalie DuBois and her DPA team brought back perennial favourites Marchon Eyewear (starring Fendi) and Eva Varo’s packable, versatile and vibrant dresses and tops. Also back was the always welcome complement of French Polynesia luxury vacation stays, including Le Taha’a Private Island Resort and Spa, St Regis Bora Bora Resort and the Tikehau Pearl beach resort in the Tuamotus. However, DPA showed some love for the US’s branch of Heaven by including the St Regis Princeville in Kauai, Hawai‘i.
You could also argue that fashion was all over the map at the Luxe Beverly Hills-based suite. Other departures in the realm of fashion included Brazilian designer Barbara Bela’s embroidered evening dresses, Norwegian fashion designer Cecilie Melli’s nod to 1950s Hollywood via clothing and accessories, and Tecumseh Canada’s stylish wool lined Mukluks. Djihan Jewellery by Jihan Alama, from Lebanon, had its own take on luxe 1950s flair, with their museum-grade fine jewellery pieces; and CovFurs brought a money-saving, wardrobe-expanding and eco-friendly slant to the fur-trimmed boot trend with its faux-bulous boot slipcovers for boots and shoes.
The “spa” side of the Luxe’s rooftop also featured a lovely myriad of surprises. Vbeauté by Julie Macklowe made its début by gifting celebrities and select press the It Kit, a customizable, airline security-friendly skin care system stored in an elegant gunmetal clutch. Kerstin Florian was back with a brand new regimen of products that disappeared nearly as rapidly as the wrinkles and age spots on its users. Padina introduced the eyes of Hollywood to their Botanical eyelash growth conditioner, originating through the Cil d’Or salons in Tokyo. Other tempting beauty offerings included the newly launched EvolvH hair care collection, New Zealand’s very own Manuka Doctor skin care line, Spain’s Natura Bisse, Kusmi Tea, Geisha Fabulous’ new and customizable Halo hair ornament line and always-convenient Dry Cleaning Green Bag.
This year, Nathalie helped raise awareness for Husky Haven of LA, rescue for Siberian huskies), the African Millennium Foundation and Southern California Thoroughbred Rescue, rescuing ex-race horses from being sold to the meat industry.
GBK: more tales of the South Pacific, and then some …
Sandra Brooks jewellery, representatives from Nvey and Centerville Pie Co., and Eos lip balm.
Riding high with multiple wins from event industry trade magazine BizBash’s Awards for Best Gift Bag, Gavin Keilly was intent on not only bringing celebrities to featured five-star resorts around Fiji (including Yasawa Island Resort and Spa, Vomo Fiji Island Resort, or Tadrai Fiji Island Resort, via Air Pacific), but to a few new fashion and beauty destinations a little closer to home.
These days, a GBK suite would not be complete without the fabulous haberdashery of shirt master Robert Graham, the masterful illusions of shape-wear from TC Intimates, and the indispensable and “advanced” RevitaLash collection.
The stunning rooftop spread at Beverly Hills’ L’Ermitage Hotel provided an exceptional backdrop for Crizal’s no-glare lenses fitted into Fendi, Prada and Burberry prescription and sunglass frames, Eos’s handy, dandy and fragrant skin care goodies, Australia’s Nvey high-performance organic make-up, Macadamia Natural Oil shampoo, G-Wear’s shirts and scarves fashioned with design appliqués made from recycled T-shirt materials, Sandra Brooks’s earthy alternatives to diamond-pave red carpet statement jewellery, seriously sensuous bedding from the Comphy Co., sensible gourmet meals from the Fresh Diet, Voskos Greek Yogurt, and Hayari Parfum’s opulent floral oriental fragrance.
Those who wanted to indulge, at least with food, relished Massachusetts-based Centerville Pie Company’s signature chicken pie, made with over a pound of chicken meat, savoury gravy and a hand-rolled flaky crust. Adding even more substance to the pies is Cape Abilities, Centerville Pies’ favourite non-profit organization which supports people with disabilities on Cape Cod. Currently, they employ over 30 people benefiting from the organization. After gracing many a red-carpet event with Little Red Dress wines, the fashionably philanthropic brand (supporting organizations like Dress for Success and Clothes off Our Backs) has just launched its sexy selection of plain and flavoured vodkas. These new potions are helping fuel the skinny cocktail trend (along with Sparkling Ice’s naturally flavoured mineral waters).
Guests living it up at the l’Ermitage with Gavin and company included Jeremy Irons, Alexander Payne, Shailene Woodley, Chris Noth, Rex Lee and Joe Mantegna (whose wardrobes got a shot of colour from Robert Graham).
The suite life on deck for Live Loyal PR
It is very appropriate that this up-and-coming Hollywood PR company hosted their third The Hospitality Suite at a venue called Confidential Beverly Hills. Their event had a less-is-more flavour, with a small but carefully chosen selection of goods and services. Carmen Electra and Camille Grammer selected pieces from Alberto Parada’s repurposed 18 ct gold jewellery collection, while Ali Fedotowsky and Shayne Lamas got their fashion groove on with Lindsay Albanese, who clothed them with frocks from the Australian designer line Seduce.
Raven-Symoné got a 45-minute treatment with Dr Sherri Worth performing Zoom Teeth Bleaching, while Tailor Dayne had her locks perfected by Joico brand ambassador George Papanikolas. Though Lady Foot Locker provided the guests with an excuse to fulfil their New Year’s weight-loss or fitness resolutions with major discounts off many popular brands of fitness gear, people were surprisingly enthralled with eco-friendly Repurpose coffee cups, which actually can be planted in the ground and feed the soil rather than harm it.
Well, well, Wella
Carmen Electra and Cheryl Burke photographed by Maury Phillips;Jessica Szohr photographed by Gabriel Olsen
Wella Beauty Bar set up shop at West Hollywood’s Nine Zero One Salon to demonstrate the Wella Professionals comprehensive line of via dry trims, blow-outs and French braids, an early ’80s fashion statement rethought for a 21st century crowd that included Busy Philips. Other services involved spray tans by Fake Bake, hand massages by Bio-Oil, and a naughty-but-nice introduction to Schick’s multi-tasking Quattro for Women razor. The event, sponsored by Greater Miami Convention & Visitors’ Bureau, also offered touch-ups and makeovers by manicurists and makeup artists. Cocktails were provided by UV Vodka.
The Secret is in
Courtesy Rita Branch
Clothes and accessories will look a lot better if you take care of the body that they will be adorning. The Secret Room’s Golden Globes presentation, staged at the SLS Hotel in Beverly Hills, was a winner in that it was one of the most focused suites in recent memory in terms of what they offered and how they offered it.
Though personal care is always a matter of personal preference, there was plenty to choose from to try, enjoy and then pick one’s favourites. Healthy snacks and seasonings on hand included Australia’s Chia “superfood” products, sports bars from Soyjoy and FullBar, pili nuts and exotic-flavoured savory snacks from Stephen James Luxury Organics, and Vitamints from Canada. Beauty and skin care items were also as internationally diverse. You had Mantra Ayurveda from India, Nava Natural from Israel, Dermaesthetics from Beverly Hills, Spa de Soleil by the Home Spa Collection, Australia’s Pure Pedi home pedicure kits, and Cell Premium from Switzerland. Yummy mummies, meanwhile were also impressed with sweet smelling products from Dolphin Organics.
Kelly Teegarden Organics were impressive because of the woman behind the line, having turned a bout with thyroid cancer into both a personal mission for safer skin care products and a company that could offer organic, chemical-free products without sacrificing luxurious textures and naturally beautiful colour.
Even with all of this great common-sense stuff being sampled and shared, you still needed a bit of glamour and sparkle. Myface Cosmetics addressed this need with its sparkling début colour collection.
Long-established US budget brand Suave reflected the current reality that you did not have to drop a lot of money to be salon chic, thanks to its newly launched and smartly packaged Keratin collection. Mirroring that was the UK baby bag line Pink Lining (cute enough to enjoy after the babies grow into pre-school) and Izzy & Ali, a gorgeous US-based line of faux leather (environmentally friendly) handbags that look anything but synthetic. Not only are the bags free of that tell-tale vinyl smell and crunchy texture, but they are also fashion-forward and beautifully designed from the inside out, with top quality lining and hardware. At last, a bag line that can make the staunchest environmentalists and driven fashionistas happy.
Other socially conscious wardrobe items included the Sonas patchwork denim line, crafting garments out of recycled denim, and the charity-fuelled Chick Boss offering scarves, T-shirts and necklaces crafted by Guatemalan artisans. Proceeds benefit several different villages as well as organizations like Big Brothers, Big Sisters and Vital Voices, which offer further training and mentorship to benefiting villages.
The Secret Room’s featured charities were To Write Love on Her Arms, a non-profit movement dedicated to finding help for people struggling with depression, addiction, self-injury and suicide, and Gobble Gobble Give, devoted to distributing meals to homeless and hungry living under deserted freeway underpasses, in railroad yards, riverbeds, and empty lots in various parts of the US. •
Just like Gervais, event planners pulling together the pre-event fashion and beauty showcases also found a wise way to get past the pomp and circumstance while turning up the elegance factor up a few notches. The unifying theme? Celebrities, even at their best and their most glamorous, are human—just like the rest of us
Elyse Glickman is west coast editor of Lucire.
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