LucireThe global fashion magazine September 21, 2019  Subscribe to the Lucire Insider feed
Subscribe to Lucire
latest news | fashion | beauty | living | volante | print and tablet | tv
home | community | shopping | advertise | contact



Lucire: Fashion
feature


Lucire 2012
The art of shoes Shoezie’s understated shop-front lets class and style do the talking.

Upping the ante in footwear

Shoe lovers in Wellington now have a new destination: Shoezies is back on its feet on Wakefield Street
by Jack Yan
photographed by the author and by Sopheak Seng

 


Above Shoezies’ Susi Wall, outside her new Wellington store.

THE CORNER of Tory and Wakefield Streets in Wellington is becoming a fashion precinct, tempting buyers away from the usual high street destinations on Lambton Quay and Willis Street.

The arrival of Shoezies, an upscale shoe boutique, joining Alexandra Owen, Cathy Davys Hair Design and the Museum Hotel gives the block a sense of elegance that Wellington likes to be known for.

Originally in Christchurch, owners Susi and Ted Wall moved to Wellington after its High Street store was destroyed in the February 2011 earthquake. Shoezies had already built up quite a reputation in its original home for hand-crafted Italian, French and Spanish women’s shoes.

The capital wasn’t always on the agenda—especially as it has its share of tremors on the Pacific ring of fire. However, when Shoezies joined other Christchurch labels and retailers at the Red into the Black retail expo in Wellington (covered in Lucire in July), and were helped along by Harry’s of Seatoun, the Walls fell in love with the city.

Mrs Wall also struck up a friendship with Harry’s proprietor, Liz Stringer.

After that, coming to Wellington was a no-brainer, with the new Shoezies reborn on the Museum Hotel block.

continued below


Above Liz Stringer of Harry’s with Susi Wall, on Shoezies’ opening night.

 

The simple logo, a stylized S doubling as a high-heel shoe, conveys the class that customers will find inside.

Susi Wall found herself rushed off her feet—pardon the pun—as we joined her just prior to the Wellington opening on February 2. Most of the fittings were ready, with the band about to arrive, and background music on CD yet to be arranged for later that evening.

Her accent is largely New Zealand, with a trace of her birthplace in Düsseldorf.

She tells us, ‘We love Wellington, and we feel at home here. The people are very friendly.

‘Every year, we go on a buying trip to Italy, and sometimes to France and Spain. I choose the styles, and sometimes I meet my family in Germany on the trips.’

Wall has an instinctive sense of style and trends, and it comes from her lifelong love of shoes, she says.

When we joined her again during work hours, business was thriving at Shoezies and she was in an upbeat, optimistic mood.

Wall explained that she and her husband were currently staying in the Museum Hotel while they searched for a house. She was particularly grateful to her landlord, Museum Hotel owner Chris Parkin.

Guests at the opening and customers on the following day explained that they were glad that Wellington now had a boutique specializing in hand-crafted footwear.

One customer tells Lucire that with one exception, Shoezies is the only game in town. Judging by the buzz inside Shoezies, it might even be unrivalled. •


 

 


 

Jack Yan is publisher of Lucire. Sopheak Seng is fashion and beauty editor of Lucire.

 

 

 

 

 

Related articles
Lucire 2012 | The Global Fashion Magazine Double strength in Tokyo
After having the earlier event cancelled due to a devastating earthquake and tsunami, Mercedes-Benz Japan Fashion Week came back with extra pizazz, as Yuka Murai reports
Lucire 2011 | The Global Fashion Magazine

Exploring the art and architecture of shopping in West Hollywood
West Hollywood Celebrates Fashion’s Night Out upped the fashion quotient this year: Elyse Glickman had a peek before the celebrities and shoppers

Lucire 2011 | The Global Fashion Magazine Cool, calm, and Blak
Teresa Hodges never ceases to amaze with her ingenious combinations and creations. Sabine Ernest interviews her
photographs courtesy Ciel PR

 

 

 

Facebook Lucire Facebook group
Digg This Digg it | Add to Facebook Add to Facebook


 

 

 

 

 

 



Copyright ©1997–2014 by JY&A Media, a division of Jack Yan & Associates. All rights reserved. JY&A terms and conditions and privacy policy apply to viewing this site. All prices in US dollars except where indicated. Contact us here.