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Lucire: Living
the scene


Lucire 2012
Audrina Patridge

Lights, camera, summer!

Elyse Glickman, Elva Zevallos and Cherise Fox report that beauty events, gifting suites and other happenings around town capture Hollywood’s breezy mood
some photographs by Todd Seligman

 

 


 

In Los Angeles, it is just not summer until the MTV Movie Awards roll out their whimsical take on award show pomp to kick off a season of inventive action flicks, irreverent comedies and the occasional romance. Once again, there was a tide of celebrity gifting suites, product launches, parties and other happenings that rolled into LA that left behind the mark of some very clever new inventions, charitable and philanthropic opportunities and even a rare opportunity for celebrities to check out their heart health and blood pressure.

There is so much to report on, especially with some wonderful charities and causes being brought to the fore, so we will focus on Debbie Durkin and Gavin B. Keilly, two of Los Angeles’ hardest working, charity-minded event planners who, true to form, brought in their usual mix of fashionable goods and gadgets but also did not let celebrities and other guests forget there were some great causes out there that continued to merit celebrity support and public awareness.

Debbie Durkin and her crew were back at the Pickford Mansion where Oscar-winning Best Picture The Artist was filmed, as it had been such a huge hit back in the winter months. Even with the site’s classic elegance, it was a perfect backdrop for a two-day music festival that featured up-and-coming artists Poor Man’s Poison, Of Verona, the Command Sisters, the Samuel Smith Band, Pablo Blaqk, Beverly Staunton, Nick Kai, Kim DiVine, Elle Gie & Burning Slow, Yvonne Larson, Echosmith, Todd O., Zac Callison and Delirium, Xander Smith, Bad Suns, John Tatum, and spoken word from the WOW Youth Poetry Collective (WYPC).

Even with Bonnaroo, Lollapolooza and Coachella perennially getting billed by the press as the must-do summer concert events, there’s something refreshingly intimate about Debbie's approach to a music festival, especially when you combine it with good charities, great summer fashion and lifestyle essentials, massages from LA’s Neckwork Expert Absolute Vital Care Bodyworks by Yvonne Larson and even a health care station (sponsored by Guard a Heart). Her Rock ’n’ Rolla MTV Movie Awards Eco Lounge was sponsored by Gibson Guitar to benefit Music Saves Lives, an educational endeavuor that brings together musicians, film and television talent to draw money and awareness for blood donation and the bone marrow registry.

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Of all the goods offered to guests, the inclusion of Guard a Heart’s TruRisk complimentary five-year cardiac risk assessment test was genius, especially with the the event's theme focused on saving lives. One life a person could save may be their own, when they are armed with the screening, blood pressure check and a consultation from Dr Ryan Partovi, one of their affiliated doctors. This very informative opportunity to get blood tested between bands was underscored by another charity, Say Yes to Hope, focused on beating liver tumors.

Even with serious health vendors and seriously good music, there were other attractions to keep artists at The Artist mansion engaged: signature cocktails from Agave Underground Tequila, reversible tote bags and vintage guitar straps from the House of Minerva, whimsical lifestyle tees from Dirtee Hollywood, natural growth hair inhibitor systems from Dominic Diselle (that we test drove and found them to be, as promised, irritant-free), environmentally sound surfboards, eco-friendly headphones from House of Marley, one-of-a-kind natural stone jewellery from the Lace Project, sexy swimwear fashioned from recycled materials by Odina Surfwear, oxygenated mineral water from Oxy Water, mini-cupcakes and cookies from Socially Sweet Events, sustainably produced loungewear and sleepwear from Svala Lingerie and some sweet, travel-friendly ballerina flats by Swyt that offer a viable alternative to flip-flops.

Celebrities partying at this mansion included former NFL Chicago Bears’ champion Willie Gault, US Olympic medallists Genai Kerr and Omar Amir, Chad Wolf (Carolina Liar), Shaun Toub (Iron Man), Timothy Simons (Veep), matchmaker Chelsea Autumn, chef Bernie Guzman (Housewives of Beverly Hills), María Conchita Alonso, Duncan Penn (Buried Life), Wes Ramsey (CSI: Miami), Erin Murphy (Bewitched), Alice Amter (The Big Bang Theory), Evan Handler (Sex in the City, Californication) Barbara Alyn Woods (One Tree Hill), Ralph Rieckerman (of German rock legends the Scorpions), Richard Portnow (Hitchcock) and Ashlee Holmes (Real Housewives of New Jersey).

Returning to one of their favourite posts (the roof of l’Ermitage Hotel in Beverly Hills), GBK may have ended up giving us a sneak preview of what to expect at the upcoming 2012 Emmy Awards, as many of their guests included as many ready-for-primetime faces as MTV Movie Awards nominees, including Jayson Blair, Jennifer Love Hewitt, Rob Riggle, Cameron Monaghan (the US remake of Shameless), Janel Parish (Pretty Little Liars), Jessy Schram (Falling Skies), Janina Gavankar (True Blood), Laz Alonso (Breakout Kings, Jumping the Broom), Rico Rodriguez (Modern Family), Kevin McHale (Glee), and R&B singer Ray J.

This edition of GBK’s MTV Movie Awards bash included an impressive charity headliner, Red, the non-profit organization famously created by Bono and Bobby Shriver to unite iconic companies and consumer power in the fight against Aids in Africa. Since its inception in March 2006, sales from Red products and events have generated over $190 million for the Global Fund to invest in African Aids programmes. Red funds are focused on fighting Aids through the elimination of mother-to-child transmission of HIV. Its ultimate goal is to ensure that by 2015 that no babies will be born infected with HIV.

The beauty products and the their energetic reps, including Pamela, who showed us the latest products in the RevitaLash Advanced line, including an all-day eye liner and under eye cream that add to their successful cache of eye-brightening products. Keratin Complex, with products formulated with nutrients ethically sourced from New Zealand lambs’ wool, showcased their full-range of Keratin-infused styling products and tools, while Broadway Nails demoed their very user-friendly collection of ImPress Press-on Manicure that truly complement the latest, and seriously cool eco-friendly watches by Sprout and affordable (and beautifully made) timepieces by Armitron.

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This edition of GBK’s MTV Movie Awards bash included an impressive charity headliner, Red, the non-profit organization famously created by Bono and Bobby Shriver to unite iconic companies and consumer power in the fight against Aids in Africa

 

 

 

 

 

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