|About printing on demand
Lucire has always been a little exclusive—the sort of magazine that provides readers with knowledge beyond that of mainstream titles.
Our new on-demand global edition, as distinct from the regional print edition and website, means a limited-edition copy of Lucire can be yours, printed especially at your request.
In our 15 years, Lucire has always been at the forefront, whether it was creating the first commercial online fashion magazine in its home country of New Zealand, or growing a website into international print editions. And while we were a bit later to the game on apps for Apple Ipad and Google Android, this latest development is part of the puzzle: a new edition to usher in a new era.
These quarterly editions, beginning with our northern autumn–southern spring edition above, distil all that’s great about Lucire. Our editorial approach is not just about covering fashion, but what fashion means in the era we live in. What is the greater context? What does it say about us?
Stunning editorials, in-depth fashion, beauty and lifestyle features, and journalism that’s geared at the intelligent reader are our hallmarks.
As the first fashion partner of the United Nations Environment Programme (since 2003), and in association with Vertia, this allows us to be greener with our production—in line with our values. There won’t be unsold inventory which, in publishing, is always destroyed or recycled.
You’ll be among the earliest adopters of an exclusive, international fashion magazine produced this way.