LucireThe global fashion magazine October 18, 2021  Subscribe to the Lucire Insider feed
Order the latest Lucire in print
latest news | fashion | beauty | living | volante | print and tablet | tv
home | community | shopping | license | contact

Lucire: Living

The real online winner Miss New Zealand Sarah Munn introduces herself on stage during the 25th World Miss University

World Miss University 2012’s popular vote: how it really stacked up

Miss Korea won the Netizen Award at World Miss University 2012 on Tuesday night. On what criteria? The figures, as well as the rules that the contestants were told, suggest Korea did not deserve the award


Country YouTube views On-site vote Totals
New Zealand 15,594 113 15,707
Latvia 6,365 47 6,412
Poland 4,931 4,508 9,439
Nigeria 4,360 142 4,502
Brazil 3,289 47 3,336
Philippines 2,490 5 2,495
Taiwan, ROC 2,131 5 2,136
Korea (E. Kim) 2,131 5,055 7,186
Paraguay 2,011 6 2,017
Lithuania 1,941 12 1,953
Costa Rica 1,881 9 1,890
México 1,614 6 1,620
Australia 1,316 5 1,321
Wales 1,265 11 1,276
South Africa 1,258 44 1,302
Mongolia 1,244 12 1,256
Indonesia 1,236 13 1,249
Korea (H. Kim) 1,212 1,545 2,757
Guatemala 899 65 964
Portugal 875 5 880
Singapore 858 5 863
Lebanon 785 8 793
England 704 5 709
Éire 699 5 704
Thailand 626 11 637
Czech Republic 607 8 615
Sweden 602 13 615
Russia 562 2,340 2,902
Canada 554 11 565
Japan 518 12 530
Netherlands 516 193 709
USA 462 55 517
France 386 5 391
Denmark 365 16 381
Hong Kong, SAR 359 4 363
Macedonia 344 8 352
Slovakia 291 80 371
Germany 288 5 293
Macau, SAR 281 6 287
People’s Rep. of China 271 12 283
Greece 264 22 286
Scotland 159 8 167
Italy 140 17 157
Malaysia1 17,804 14 14

1. Some YouTube views acquired through automated script voting, later endorsed by the national organizers. Lucire understands from World Miss University that such methods are against the international rules.


We’re wondering on which planet 7,186 is greater than 15,707.

Readers will have been supporting Miss New Zealand Sarah Munn since YouTube voting began at World Miss University 2012 on Monday, December 3. Your efforts, along with those in other networks, have got her to 15,594 views, for which we are very grateful. She’s the most-viewed contestant at World Miss University 2012.

However, on Tuesday night, the Netizen Award went to Miss Korea—despite her having fewer views.

The contestants were informed of YouTube voting on December 2, after which we informed readers the minute the videos went up.

However, around mid-week, an online poll, identical to previous years’, suddenly surfaced, despite contestants being told by WMU’s Mr Park and the pageant volunteers, ‘YouTube only.’

New Zealand pageant director Alex Lee only found the new poll on Friday, and if you look at the table above, it seems most countries were unaware this existed, and almost all placed their efforts on YouTube—exactly in line with what contestants were told in person. There isn’t much of a correlation between the two sets of figures.

Disturbingly, at the weekend, the Miss Malaysia organization allowed a cheat to be posted for YouTube viewing on its Facebook page, before endorsing it on Sunday. During this time, Malaysia’s YouTube views went from 4,212 on Thursday to over 10,000 by the end of Saturday, probably in part through auto-refreshing browser tabs. Malaysia’s prior appeals to its supporters—which went on during the week—saw its numbers increase by much smaller amounts. The auto-refresh suggestion was eventually deleted but Lucire can confirm it remained online as late as Monday.

The rules have been clear on the internet protocol in the past: ‘You may vote only once a day for each candidates [sic]. Which means that you may vote for each candidate but you may not be able to select one specific contestant more than once a day.’

When Lucire approached World Miss University, its international coordinator, Martin Kim, informed us that Malaysia would be dealt with.

Our table shows the tallies as of Wednesday morning. Without the benefit of an automated script on a web browser, New Zealand is sitting at the top of this table, by some margin, with most of its gains made mid-week.

Latvia, which was also aware of Malaysia’s tactics and said it would go to its country’s media over them, is second, on a credible 6,365.

Poland, which did equally well on YouTube and the on-site vote, is third.

When it comes to totals, both Korean contestants’ numbers together still do not match up to New Zealand’s total.

We’re awaiting Seoul’s response on how their mathematics work. At best the rules have been extremely fuzzy, and World Miss University needs to come clean, especially if it intends to stand for world peace and good relations between countries, rather than politicking and dubious methodologies.

Below Screen shot from Monday, explaining part of Malaysia’s sudden surge from the 4,000s to over 10,000 by the end of Sunday. William Kong’s tip was deleted on Tuesday by the Malaysian organizers, after Miss Malaysia secured 17,000 views. Bottom World Miss University’s own website links to its YouTube channel, where supporters are encouraged to vote.

Our table shows the tallies as of Wednesday morning. Without the benefit of an automated script on a web browser, New Zealand is sitting at the top of this table, by some margin




















Facebook Lucire Facebook group
Follow Lucire on Pinterest

submit to reddit









Copyright ©1997–2014 by JY&A Media, a division of Jack Yan & Associates. All rights reserved. JY&A terms and conditions and privacy policy apply to viewing this site. All prices in US dollars except where indicated. Contact us here.