Lucire
The global fashion magazine April 25, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

Renewing our link to TopButton.com

October 3, 2007/0.16

This week, we renewed our acquaintance with Mike Feldman at TopButton.com, which we knew many years ago as NYSale.com.    I remember meeting up with Mike and his wife Dianna mere weeks before 9-11 at the Penn Club at the NYSE, and over the years, we’ve maintained our websites’ respective links to one another.    We’ve put a […]

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Mailing follies

October 2, 2007/1.16

A recent (pre-move) conversation between editor Laura Ming-Wong and someone in the US sending her samples for consideration in the fashion section of Lucire went something like this.    ‘Have you received the samples yet?’    ‘No, where did you send them?’    ‘Laura Ming-Wong, Editor, Lucire, 2/20 Egmont Street, Wellington 6011, China.’    China?    Let me repeat that: […]

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OK, just one more post on Vogue covers

October 1, 2007/22.46

From Creative Review (“hat tip” to Flypaper): Scott King has done a series of parody Vogue covers, in a “what if?” post-Wintour scenario. Have a glance by clicking on the pic below.    If things come in threes, then this should (hopefully) be the last Vogue post for a while. You may also like Lucire updates: emerging […]

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The folly of geo-targeting in a world of global brands

/12.32

In the 1990s, the geo-targeting of advertisements on websites was not very common. If a campaign went out—such as when Condé Nast’s style.com advertised here to get its word out to fashionistas—it went out globally. We were paid, of course, for delivering campaigns to everyone.    Somewhere this century, advertising decided to take a backward step, […]

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Backstage at Karen Walker, spring–summer ’08

/1.11

Backstage with Karen Walker and her beauty team was lead make-up artist Romy Soleimani, collaborating with the designer on the look for her spring collection. I got a chance to catch her at the right moment in the midst of organized chaos. It’s not an easy job to chat and keep the focus on getting […]

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