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September 30, 2007

Curves are back at Prada

Filed under: media, beauty, society, Milano, fashion, tendances, modelling, supermodels, Zeitgeist, trend, Lucire — Jack Yan @ 1.49

From the Murdoch Press today, reporting from Milano.

THE catwalk waif may be losing her sway. Miuccia Prada, the most-watched trendsetter in the fashion world, has signalled a move to curvier models by choosing a busty mannequin to parade a new sweater on the Milan runway where before she had stuck almost exclusively to stick-thin girls, writes Maurice Chittenden.
   Experts are predicting that Prada’s lead will be followed in Paris this week by designers responding to health concerns sparked by the deaths of three South American “size zero” models and their influence on young girls.

   Lara Stone, a size 8 Dutch model with a 34in bust, was cast last week by Prada, head of the label founded by her grandfather, to model a fine-knit but virtually see-through top to show off her breasts.

The usual story: we told you so. Who needs to watch the designers when we have been consistently ahead on most trends since 1997?

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