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December 10, 2007

New watches from TAG Heuer, Maria Sharapova

Filed under: branding, celebrity, design, fashion, living — Lucire staff @ 0.16

TAG Heuer brand ambassador, tennis champion Maria Sharapova, presented several new women’s watches yesterday (Dec. 8) in Miami from the company’s Professional Sports Watch, Carrera and Formula 1 series.
   The Professional Sports Watch is ‘inspired’ by Sharapova, and is made of ultra-light titanium and able to absorb 5 kg of shock. It is available in anthracite or the tennis player’s ‘signature pink’.
   The Ladies’ Carrera is in the same pink and is designed for the woman who ‘shares TAG Heuer’s driving passion.’
   Finally, the Formula 1 Chronograph with Diamonds blends sports functionality with glamour, embellished with 120 diamonds (0·75 ct.) on the bezel and 11 diamonds (0·081 ct.) on the dial.

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