Following on from the Red Dress show at New York Fashion Week each February, Christchurch, New Zealand will be running a similar show as part of Style Christchurch on November 6. Instead of beneﬁting the Heart Foundation, the antipodean version will raise funds for the New Zealand Aids Foundation. Huffer, Koila McBride, Sonya Smith, Ruby, Sakaguchi, V&G, Gas, IPG, Stitch Ministry, MisteR and Emma Ford Swimwear are already conﬁrmed.
‚ÄėThe Red Dress Collection theme Lost In Our Own Land looks at the descendants of those who forged our history in blood, sweat and tears. Guests will journey back in time to the early 1800s where the traditions of ancient Māori values clashed with those of early pioneering settlers and colonialism,‚Äô according to the ofﬁcial announcement.
The show is another initiative from Style Christchurch¬†producer extraordinaire¬†Andhy Blake, who promises to donate 100 per cent of the proceeds from the show‚Äôs auction and 10 per cent of ticket sales to the Foundation.
I know all fashion magazines have this problem‚ÄĒthe misuse of one‚Äôs name for less than scrupulous purposes‚ÄĒand I was disappointed to note one today that FHM had previously been a victim of.
This was sent to us by the alert boyfriend of a model, who asked if a Bruce Williams worked for us.
Let me publicly say for the record‚ÄĒand for Google search results‚ÄĒthat there is no Bruce Williams at Lucire, and there is no Lucire office at 32 Vauxhall Bridge Road, London.
Our number is not 44 7045 722-937.
Mr Williams, this incident has been reported to the authorities.
Part of the content of the email is below. If you see anything like this, report it to the police or an appropriate law enforcement agency.
From what I understand, this scam is not British. It is probably African.
We are happy to inform you that you are one of the few people chosen out of the screening exercise performed for us by Model mayhem you have got the physical Requirement we need for ourLucire Magazine update (www.emonline.com) 11TH 13TH SEPT 2008 issue, We here by decided as a committee to offer you this pay Fashion job I will be very happy if you could send me more picture. My client wants to update her Catalog with her New Year release Fashion outfits and I’m interested in you for the professional shooting no nudity, fetish, bondage, escort and other adult content stuff. So if you are interested you can get back to me. The shooting will hold at a rented photographers studio very close to your location, which we would be responsible for your transport, feeding and accommodation allowance through out the photo shoot, the invitation letter would be mailed to you, all make up will be taken care of in the studio. ‚Ä¶
You have 7 different Fashion outfits to cover, which would be provided by our client on the day of the shooting and the shoot is just for 3 days and you will be paid $1,450 for the whole project, the Job is Urgent so you are to get back to us as soon as possible so that I can arrange on how to get you the part payment. You would be paid the initial payment of $500 to guarantee your participation in the shoot, as part of our working policy and ethics of our company, we give part payment to any client before we proceed with any job and balance immediately after the work.
I had hoped that Mr Williams providing the wrong URL, and not knowing how to write as a professional, would alert people to the fact that this has nothing to do with us.
If any member of the public is suspicious about any such modelling request, or a stylist‚Äôs request‚ÄĒwe have even seen some on forged letterhead‚ÄĒplease contact us.
We alluded to Lucire being on cellphones, Blackberrys, Ipods and similar devices last week when this blog disappeared brie?y due to a technical glitch.
¬†¬† Lucire has been on portable mobile devices for some time, if you count the many cellphones out there that are capable of sur?ng the web. These take the existing website‚Äôs code and modify it to ?t the smaller screens. But shortly, there will be a difference. In fact, anyone who has surfed in to these ‚ÄėInsider‚Äô pages ?rst on a portable device will have noticed¬†some changes¬†already.
¬†¬† I‚Äôm still waiting for the green light from one of our technological partners before telling you who it is, but I can say Lucire is now providing a class-leading, mobile service.¬†
¬†¬† Rather than have your phones and portable devices converting our data, we convert the data for you.
¬†¬† That means a streamlined download, along with properly targeted and designed advertisements, not the big ones that you might be forced to see on some services.¬†You‚Äôll get faster pages.
¬†¬† All mobile users need to do is surf in to the blog URL (lucire.com/insider) rather than the main one to get our new version. You‚Äôll see these posts, with the videos omitted (for now), plus access to text-only versions of some of our web articles.
¬†¬† There‚Äôll still be images from this blog, shrunk down to ?t mobile devices.
¬†¬† But since a lot of you prefer sur?ng the regular website using your mobile devices, you will still have that option and not experience any changes for the most part.
¬†¬† For the regular pages, keep browsing to the usual website (lucire.com) and they‚Äôll work as they always did.
¬†¬† Therefore, you can get quick news on the go on a mobile device now through Lucire, which will help you stay even¬†more ahead of the Joneses. You can get research from the main part of the site to impress your friends. It‚Äôs up to you how you access this site.
¬†¬† I was asked yesterday by a client, ‚ÄėBut who will read it?‚Äô
¬†¬† The answer is I do not know. But I do know that in 1997, when I was asked the same question about web magazines, few could de?nitively say who would read those.
¬†¬† In 2001, when we ?rst launched a portable-device service with Plucker, very few read that. However, times have changed, as has the technology.
¬†¬† I do know that the thirst for information is greater today than it has been at any time of human history, and Lucire can now do on cellphones what we do online and in print: keeping readers one step ahead.
Filed under: branding, culture, globalization, history, journalism, Lucire, media, New York, New Zealand, publishing, technology, Web 2¬∑0