A nice site came across my virtual desk today: Modify, an eco-chic boutique specializing in higher-end fashion, accessories, home items and beauty products. I don’t know the folks behind it, but I am pretty impressed with the home page design. We linked it from the Lucire Shopping Guide—the online one—today.
   Shows there’s plenty of growing credibility to covering eco-fashion, something we pioneered among mainstream fashion titles earlier this century.