The global Zeitgeist
A recurring theme at Lucire is studying the international Zeitgeist. Being a magazine with its roots on the internet, rather than print, we have always looked at trends from a global perspective, rather than individual, local ones. Today: how different are the trends at, say, Hennes & Mauritz and antipodean retailer Max? Once again, we think there’s a prevailing global mood, typified this season by floral prints and blue–greys. And then there are those exceptions—Max has a splash more colour with its Amaryllis print dress (NZ$129) and suede peep toe shoe (NZ$139).
