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New Zealand’s Red Dress collection bene?ts Aids Foundation

Filed under: Lucire, New Zealand, corporate social responsibility, fashion — Lucire staff @ 13.52

Following on from the Red Dress show at New York Fashion Week each February, Christchurch, New Zealand will be running a similar show as part of Style Christchurch on November 6. Instead of bene?ting the Heart Foundation, the antipodean version will raise funds for the New Zealand Aids Foundation. Huffer, Koila McBride, Sonya Smith, Ruby, Sakaguchi, V&G, Gas, IPG, Stitch Ministry, MisteR and Emma Ford Swimwear are already con?rmed.
   ‘The Red Dress Collection theme Lost In Our Own Land looks at the descendants of those who forged our history in blood, sweat and tears. Guests will journey back in time to the early 1800s where the traditions of ancient M?ori values clashed with those of early pioneering settlers and colonialism,’ according to the of?cial announcement.
   The show is another initiative from Style Christchurch producer extraordinaire Andhy Blake, who promises to donate 100 per cent of the proceeds from the show’s auction and 10 per cent of ticket sales to the Foundation.

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