Avon Products, Inc. and Academy Award-winning actress Reese Witherspoon held a press conference in São Paulo, Brazil yesterday to celebrate the sale of 1·5 million units of Avon’s Women’s Empowerment Bracelet, the company’s first global fund-raising product.
Joining Witherspoon at the conference were Nilcéa Freire, Brazil’s Federal Secretary for Women Policies; Ana Falú, UNIFEM Regional Director for the Southern Cone; domestic violence survivor and biochemist Maria da Penha Maia Fernandes, one of the main movers in the fight against domestic violence in Brazil; and Luis Felipe Miranda, president of Avon Brazil.
The bracelet was launched at the UNIFEM Global Summit for a Better Tomorrow in New York in March 2008. Proceeds go to the Avon Empowerment Fund. The first $500,000 from sales have already been matched by the Avon Foundation, with a total donation of $1 million for new grants by the UN Trust Fund.
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