In an effort to get tourist numbers up, Britain’s Visit London campaign, in association with Virgin Atlantic, has presented an award to actor Michael Caine—Sir Maurice Micklewhite—for being London’s Favourite Londoner. The award was voted on by fellow Londoners and is one of fourteen Visit London awards that are presented. The awards are now in their fifth year.
   Visit London has been more consistent with its marketing than various efforts to brand the country, from the Tony Blair favourite of Cool Britannia in the late 1990s to UK OK earlier this century.
   For Michael Caine fans, the great Academy Award-winning actor does not say in this video, ‘My name is Michael Caine,’ ‘Not a lot of people know that,’ or ‘You’re only supposed to blow the bloody doors off!’

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