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Vintage by Kate Moss releases ad image, TVC

Filed by Lucire staff/October 26, 2009/10.46

Vintage by Kate Moss ad
Vintage by Kate Moss visual
Vintage by Kate Moss pack shotSupermodel Kate Moss’s fragrance, titled Vintage by Kate Moss, went on sale in September, but the company has only sent us artwork and a video today. The print advertisement has a 1920s’ to 1930s’ feel, while the fragrance itself has fruity and floriental notes.
   The print ad was shot by Mert and Marcus, featuring Moss inside a 6 ft replica of the Vintage bottle.
   Below videos feature the 30-second advertisement, but the second has a behind-the-scenes segment. The TVC was created by leading British artist and photographer Katerina Jebb.
   The Kate Moss personal brand is still central to the campaign, as it is for many of the supermodel’s other ventures, such as her range for Topshop.


Diddy for Donatella

Filed by Lucire staff//2.58

Pedro Kirilos/Getty Images

If you’re relying on ‘Insider’ and our RSS feed, our latest scoop at the main part of the Lucire site is photographs from Oi Fashion Rocks Brasil, where Diddy rapped for Versace. We know Mariah Carey sang during another collection that evening, but in our view, Diddy was unbeatable on Saturday in Rio.


On the Roll with Rudsak

Filed by Lucire staff/October 25, 2009/23.05

Rudsak spring 2010Rudsak spring 2010 Rudsak spring 2010Rudsak spring 2010

Marking its 15th anniversary at Toronto Fashion Week, Montréal’s Rudsak showed why it has been a long-standing fixture on the Canadian fashion scene with its fittingly titled On the Roll collection for spring 2010. Designer Evik Asatoorian’s offering was generous and comprehensive, providing full outfitting of both a women’s and men’s line, the latter especially overlooked from other designers that showed this week.
   Inspired by ‘the breezy summer days of the 1960s’, this collection has three distinct palettes that lent themselves to Asatoorian’s creations: earthy stones, pistol greys and mauves; nautical reds, whites and blues; and classic chic blacks and creams. All provide flexibility and options, but also was reflective of the different clientèle Rudsak caters to. In general, the collection had a very city-style overtone; however, with colour and accessories, it’s clear the label is expanding its reach. Faithful urbanites still have the majority of options with the more fashion-forward silhouettes and detailing on sleek pencil skirts and biker jackets, but a slice of yacht club-meets-downtown is served alongside with their high-necked breaker jackets in leather and suede, preppy shirtdresses, flat-front walking shorts and deck shoes.
   While Rudsak is world-renowned for its leather outerwear, its collections have always encouraged fashionistas to think of leather beyond jackets and pants. This collection boasted skirts, shorts, dresses and vests in soft, buttery leathers for spring, all while giving the impression of different fabrication. The swapping out of traditional fabrics has made Asatoorian’s creative use of leather outstanding. Of note were the leather men’s Bermudas and slacks as well as several grey coatdresses—one with a dramatic high cowl neck—that flowed as freely as it would had it been made of silk. The manipulation of the medium shows the attention to detail and the desire Asatoorian has for style, quality and function.
   To complement the collection, Rudsak also offers to-die-for accessories: glamorous totes, masculine messengers and duffles and sophisticated clutches make up the handbag set while the footwear collection includes both casual and dress options with the aforementioned deck shoes, simple men’s loafers, super-sexy high-heeled criss-cross sandals (with ankle-wrap straps that are more summer in Capri than Roman gladiator) and trendy open-toed boots. Other accessories included skinny belts and sheer cotton scarves coordinating in solids, stripes and even plaids.
   Available in spring 2010 at Rudsak locations in Canada and at select retail in the US; for more information, check out—Samantha Potes


Online today: Jimmy Choo for H&M, travelling in Navarra

Filed by Lucire staff//9.56

Jimmy Choo for H&M, autumn–winter 2009–10The 22nd was quite a heavy news day, so our story on the Jimmy Choo for H&M range was put back on the main part of the site. It’s online now, for those who want to see the first fruits of the labours between the famed shoe brand and one of the biggest fashion retailers in the world—a collaboration we reported on back in June.
   Meanwhile, Stanley Moss has been trekking through the Navarra region in Spain, in yet another excellent ‘Volante’ story, online today.


Getting Lucire back in your Facebook feeds

Filed by Jack Yan//3.01

Facebook recently changed its News Feed, with some strange consequences. The first is that Facebook selects 250 of your friends for you to follow on your feeds—which means you must manually tell it to select all your friends by raising the limit (there is information here on how to fix that). But more important for many users is that many Fan Pages no longer appear in the feeds by default: some users have to manually switch this on.
   While I’ve used Lucire as the example here, this would apply to any Fan Page you want to see in your Facebook feed.

1. Make sure you’re looking at the News Feed.
News Feed
Above is my News Feed, though for privacy reasons I have hidden my friends’ status updates.

2. Scroll down to the bottom of this page, and look for ‘Edit Options’. Click on it.
News Feed
A box should appear, looking like this:
News Feed

3. Click on ‘Pages’ in the box.
You should now see your Fan Pages listed. Scroll down to Lucire.
Facebook Fan Pages
Click ‘Add to News Feed’.

And that’s it: you should now see Lucire as either part of your News Feed or Live Feed:
Facebook Fan Pages

   We might send word of this to our fans—which would make it the first time since we have used Groups and Fan Pages on Facebook (in close to two years) to send our readers any direct messages. We hope you’ll forgive this very rare intrusion.


Heidi Klum, Nicole Richie to start fashion lines—industry papers

Filed by Lucire staff/October 23, 2009/4.21

A Pea in a Pod by Nicole Richie Heidi Klum
Above left Nicole Richie has already dabbled in design, namely with maternity wear. Above right Heidi Klum is set to add footwear to her already diverse portfolio.

Two celebrities are reportedly starting fashion lines this week. First, Nicole Richie, who has recently done a jewellery collection and, for A Pea in a Pod, a maternity-wear line, has told Women’s Wear Daily that she will do a contemporary collection called Winter Kate. The pricing will be in the middle of the market.
   Heidi Klum, meanwhile, is to try her hand at creating her own line—one of the many facets of her growing empire.
   Klum is expected to release an autumn 2010 collection with Rick and Brian Cytrynbaum, according to Footwear News. The initial line will be footwear, later extending to apparel. Name and market positioning have not been announced.


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