Lucire
The global fashion magazine March 28, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

Elle Macpherson Intimates enters continental European market

November 16, 2009/0.21

Just shy of its 20th anniversary, Elle Macpherson Intimates has announced its entry into the continental European market with a launch in Berlin last Thursday.    The spring–summer 2010 collection was displayed at the Galerie Morgen, with supermodel Elle Macpherson herself, as the creative director of her brand, present.    ‘The reaction to the launch […]

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Behind the scenes with Sylvie van der Vaart on the BMW hair test

November 15, 2009/9.31

At the end of last month, we covered a publicity stunt from BMW, where former Miss Bundesliga Sylvie van der Vaart put two BMW 3er convertibles, separated by 20 years, the hair test. Sitting in a wind tunnel, van der Vaart, arguably Germany’s and the Netherlands’ most famous WAG, had her hair blown about severely […]

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Cassius shows ’10 campaign visuals

November 14, 2009/20.43

We love these new visuals that Jason Ng at Cassius Eyewear sent to us earlier this month. The extra good news, apart from doing some very stylish eyewear, is that his company is getting more attention domestically—until recently, it seemed Cassius would be known outside its native New Zealand more than it would be on-shore. […]

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McLaren puts MP4-12C through its paces

November 13, 2009/11.29

McLaren is a name that should conjure up many positive images for New Zealanders through its founder, Auckland-born Bruce McLaren, and by spring 2011, it should give car aficionados even more reason to get teary-eyed.    The UK-based company is preparing to launch its second production car, the MP4-12C, which features a twin-turbocharged 3·8-litre V8, […]

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Has Ryanair pushed its 2010 calendar too far?

/2.06

Related story: Ryanair launches 2012 cabin crew calendar We knew it was that time of year again: the number of searches that resulted in hits at Lucire about the Ryanair calendar were on the rise again.    Last year, this magazine covered the story briefly, trying to stay neutral by reporting the facts. We detailed […]

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Twilight’s Christian Serrato appears nude in PETA’s latest campaign

/0.23

Christian Serratos’s new poster for PETA, one of the long-running ‘I’d rather go naked than wear fur’ series, is well timed to promote the new movie, Twilight: New Moon.    The youngest actress to have appeared in one of the advertisements—Serrato is 19—her poster has imagery intended to remind audiences of the vampire flick, right […]

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Scarlett smoulders in retro campaign for Dolce & Gabbana

November 12, 2009/11.08

Earlier this year, Dolce & Gabbana broke its first campaign featuring actress Scarlett Johansson. In the latest advertisements for the brand’s l’Eau the One, Johansson is back, shot in black and white with a 1950s’ retro style. Our verdict: it’s great that D&G is celebrating curves over the waif look, and Johansson is a great […]

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British Fashion Council announces eco-fashion mentoring

/3.51

The British Fashion Council has announced the winners of a programme to develop eco-fashion businesses as part of its ethical fashion initiative, Estethica. Six designer businesses have been selected to receive one-to-one expert support from one of three industry mentors: brand consultants Susanne Tide-Frater and Yasmin Sewell, and buying consultant Bev Malik.    The designers […]

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Countdown to Style Christchurch

November 11, 2009/0.57

We’re attending Andhy Blake’s Style Christchurch 2009 show, which promises an aeronautical theme at the Isaac Theatre Royal tomorrow night (November 12) at 8 p.m. in Christchurch, New Zealand. We attended his first one in 2007 and thought it was huge fun: Andhy timed the models impeccably and got through the sets without sacrificing the […]

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Claudia Schiffer and others commemorate children’s rights’ convention

November 9, 2009/21.48

The fall of the Berlin Wall is not the only 20th anniversary being celebrated this month. UNICEF’s Goodwill Ambassadors have recorded a series of PSAs to commemorate the 20th anniversary of the Convention on the Rights of the Child (CRC), which takes place on November 20.    Supermodel Claudia Schiffer appears in one PSA (above) […]

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