Lucire

Lucire: News

Share 


«
»


January 1, 2009

TOMS Shoes, Rag-bag, Paul Newman among Medinge Brands with a Conscience winners

Lucire staff/7.42

Pin It

Paul Newman, founder of the Hole in the Wall Camps, and 'Paul', an eight-year-old Victory Junction Gang camper, enjoy ice cream bars during the Las Vegas Champ Car 400.
Above: A 2005 photograph of Paul Newman with ‘Paul’, an eight-year-old Victory Junction Gang camper, during the Las Vegas Champ Car 400.

Among the Medinge Group’s Brands with a Conscience winners, announced today by the international branding think-tank, is TOMS Shoes, known for donating a pair to communities in need whenever one is bought. Annually, TOMS does a ‘shoe drop’ into developing communities.
   The Group awards organizations whose brands contribute to the betterment of society by sustainable, socially responsible and humanistic behaviour. It was felt that TOMS exhibited these qualities as well as transparency.
   Rag-bag, another winner this year, produces fashionable and colourful bags and wallets made entirely from waste plastics (bags, sheets, etc.) collected by rag pickers from garbage tips in India, Cameroon and Brazil.
   Another winner which Lucire readers will know well is Paul Newman, who won the Colin Morley Award, given to NGOs. Awarded posthumously to Mr Newman, the Group recognized that the actor ‘gave over $250 million to … causes in his own lifetime,’ usually helping ill or terminally ill children, from profits and royalties from his Newman’s Own brand.
   Remaining winners are: Chhatra Sagar, an eco-friendly tent camp in Rajasthan; Ekomarine, a developer of eco-friendly paint for boat hulls; micro-financing website Kiva; and One Water.
   Lucire publisher Jack Yan and travel editor Stanley Moss serve on the international BWAC committee, with Mr Moss in the chair. The awards are to be presented at the Management Institute of Paris on February 5.

Share 'TOMS Shoes, Rag-bag, Paul Newman among Medinge Brands with a Conscience winners' on Delicious Share 'TOMS Shoes, Rag-bag, Paul Newman among Medinge Brands with a Conscience winners' on Digg Share 'TOMS Shoes, Rag-bag, Paul Newman among Medinge Brands with a Conscience winners' on Facebook Share 'TOMS Shoes, Rag-bag, Paul Newman among Medinge Brands with a Conscience winners' on Fark Share 'TOMS Shoes, Rag-bag, Paul Newman among Medinge Brands with a Conscience winners' on Google+ Share 'TOMS Shoes, Rag-bag, Paul Newman among Medinge Brands with a Conscience winners' on LinkedIn Share 'TOMS Shoes, Rag-bag, Paul Newman among Medinge Brands with a Conscience winners' on Newsvine Share 'TOMS Shoes, Rag-bag, Paul Newman among Medinge Brands with a Conscience winners' on Orkut Share 'TOMS Shoes, Rag-bag, Paul Newman among Medinge Brands with a Conscience winners' on Pinterest Share 'TOMS Shoes, Rag-bag, Paul Newman among Medinge Brands with a Conscience winners' on reddit Share 'TOMS Shoes, Rag-bag, Paul Newman among Medinge Brands with a Conscience winners' on StumbleUpon Share 'TOMS Shoes, Rag-bag, Paul Newman among Medinge Brands with a Conscience winners' on Twitter Share 'TOMS Shoes, Rag-bag, Paul Newman among Medinge Brands with a Conscience winners' on vk.com Share 'TOMS Shoes, Rag-bag, Paul Newman among Medinge Brands with a Conscience winners' on Add to Bookmarks Share 'TOMS Shoes, Rag-bag, Paul Newman among Medinge Brands with a Conscience winners' on Email Share 'TOMS Shoes, Rag-bag, Paul Newman among Medinge Brands with a Conscience winners' on Print Friendly

 

Get more from Lucire

Our latest issue

Lucire 31
Check out our lavish print issue of Lucire in hard copy or for Ipad or Android.
Or download the latest issue of Lucire as a PDF from Scopalto

Lucire on Twitter
Lucire on Instagram