Pirelli is not a name normally associated with watches—tyres and calendars come to mind—but the Italian company has used its connections with fashion to stretch its brand. The P-Zero Thin Time watch continues this journey for Pirelli, with a 42 mm case, and it is water resistant to 10 ATM or 100 m. The watch weighs 25 per cent less than the previous model. The watch face is available in red–blue or red–black. And the most distinctive element is the rubber watchband with an imprint of a Pirelli tyre. (There is also a model with a fuchsia bracelet, white dial and silver case.)

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