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Mini United celebrates 50 years of an icon

Filed under: London, Lucire, TV, Volante, branding, culture, design, fashion, history, living, media, travel — Lucire staff @ 14.07

Last weekend, 25,000 enthusiasts from over 40 countries attended the Mini United Festival at Silverstone to celebrate the 50th anniversary of an automotive icon. It’s hard to believe that the Mini celebrates its 50th anniversary this year, having cemented itself as one of the 20th century’s most significant cars and a style icon in its own right.
   Footage includes various special editions (remember the plethora of these in the 1980s?), Mini fans gathered at Silverstone, driving shots of the new limited-edition Camden and Mayfair models, and commentaries from Ian Robertson of the Board of Management at Mini, rally legend Rauno Aaltonen, designer Paul Smith, and musician and “modfather” Paul Weller.


Special edition Minis


Mini fans from around the world


Racing Minis at Mini United, Silverstone 2009


The limited-edition Mini 50 Camden


The limited-edition Mini 50 Mayfair


Mini’s Ian Robertson


Rally legend Rauno Aaltonen at Mini United


Paul Smith at Mini United


Musician Paul Weller at Mini United

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