Lucire: Insider » Saab’s Jan Åke Jonsson speaks out

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Saab’s Jan Åke Jonsson speaks out

Filed under: Lucire, Sweden, TV, branding, living, media — Jack Yan @ 12.50

With all the worry about GM going into Chapter 11, Saab boss Jan Åke Jonsson responded, to say all was on track for his company ﬁnding a ﬁnancially strong buyer.
One of the individuals named to date has been Christian von Koenigsegg. While some of the media are saying that he would be an unlikely buyer, it’s fascinating for me to think that I could have been speaking to the owner of Saab six years ago.
Sadly, Saab has been a forgotten brand, with GM investing relatively less in new models over the years. Let’s hope this once proud brand can stand ﬁrmly on its own feet soon.