Lucire

Lucire: News

Share 


«
»


July 1, 2009

Tamsin Cooper, Royal New Zealand Ballet collaborate

Jack Yan/12.28

Pin It

Tamsin Cooper for the Royal New Zealand BalletToday’s news that Tamsin Cooper and the Royal New Zealand Ballet have entered into a collaboration for a fashion accessories’ line has been one of those items we’ve known about for a while, but had to respect an embargo. Now revealed, it’s one of those unexpected tie-ups, but one which makes sense. Both organizations get to extend their brands, and try their hands in a new market. And being someone who knows full well how tricky co-branding efforts can be, this one certainly has more up sides and than down ones.


 

Get more from Lucire

Our latest issue

Lucire 34
Check out our lavish print issue of Lucire in hard copy or for Ipad or Android.
Or download the latest issue of Lucire as a PDF from Scopalto

Lucire on Twitter
Lucire on Instagram