Tamsin Cooper, Royal New Zealand Ballet collaborate

Filed under: branding, entertainment, fashion, journalism, Lucire, media, New Zealand, publishing—Jack Yan/12.28

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Today’s news that Tamsin Cooper and the Royal New Zealand Ballet have entered into a collaboration for a fashion accessories’ line has been one of those items we’ve known about for a while, but had to respect an embargo. Now revealed, it’s one of those unexpected tie-ups, but one which makes sense. Both organizations get to extend their brands, and try their hands in a new market. And being someone who knows full well how tricky co-branding efforts can be, this one certainly has more up sides and than down ones.

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1. RT @Lucire: Tamsin Cooper, Royal New Zealand Ballet collaborate http://tinyurl.com/ndwl2j

   Trackback by Jack Yan 甄爵恩 — July 1, 2009 @ 7.48

2. RT @Lucire: Tamsin Cooper, Royal New Zealand Ballet collaborate http://tinyurl.com/ndwl2j

   Trackback by Jack Yan 甄爵恩 — July 1, 2009 @ 12.48

3. reports: Tamsin Cooper, Royal New Zealand Ballet collaborate http://tinyurl.com/ndwl2j

   Trackback by Lucire — July 1, 2009 @ 12.53

4. [...] red silk cocktail dress housed in the Museum’s permanent collection.    It complements an ongoing collaboration with the Royal New Zealand Ballet, which has proven a hit with audiences.    The range will feature silk velvet fashion [...]

   Pingback by Lucire: News » Olivia Wilde’s Deadfall première look; Tamsin Cooper launches Toitū Otago Settlers Museum collection — December 1, 2012 @ 9.27

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