Today’s news that Tamsin Cooper and the Royal New Zealand Ballet have entered into a collaboration for a fashion accessories’ line has been one of those items we’ve known about for a while, but had to respect an embargo. Now revealed, it’s one of those unexpected tie-ups, but one which makes sense. Both organizations get to extend their brands, and try their hands in a new market. And being someone who knows full well how tricky co-branding efforts can be, this one certainly has more up sides and than down ones.
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