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It’s Was, and ever will be


NEWS
Filed by Jack Yan/July 6, 2009/13.06


Was

This combines not only Lucire’s beliefs in being kind to the environment—unlike other magazines, our association with the United Nations Environment Programme goes back to 2003, and we’ve been eco-minded for years before that—but my love of typography. New Zealand label Was makes its bags from recycled billboards, so there’s every chance one can get a bag with portions of type on it.
   The billboards are made from vinyl, which makes for a sturdy material for bags. The range includes laptop, satchel, tote and baby bags. See more at www.was.co.nz.

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