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It’s Was, and ever will be

Filed by Jack Yan/July 6, 2009/13.06


This combines not only Lucire’s beliefs in being kind to the environment—unlike other magazines, our association with the United Nations Environment Programme goes back to 2003, and we’ve been eco-minded for years before that—but my love of typography. New Zealand label Was makes its bags from recycled billboards, so there’s every chance one can get a bag with portions of type on it.
   The billboards are made from vinyl, which makes for a sturdy material for bags. The range includes laptop, satchel, tote and baby bags. See more at

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