Lucire


  latest news   fashion   beauty   living   volante   print and tablet   tv
  home   community   shopping   advertise   contact

«
»


Jockey ups the sex appeal with Dan and Honor


NEWS
Filed by Lucire staff/July 27, 2009/12.38


Jockey creative

All Black Dan Carter is a sex symbol among some quarters of the population. Jockey has upped the sex appeal in its latest campaign by including the rugby player’s girlfriend, Honor Dillon. Jockey chief Tim Wheeler has said that Carter is one of the most recognized models the company has used. The campaign runs only in New Zealand, in magazines and outdoor advertising, as the range differs to that sold in other countries.

Also in Lucire’s news section

 

Get more from Lucire

Our latest issue

Lucire 37
Check out our lavish print issue of Lucire in hard copy or for Ipad or Android.
Or download the latest issue of Lucire as a PDF from Scopalto

Lucire on Twitter

Lucire on Instagram