Lucire: Insider » Cheryl Cole is L’Oréal’s new face

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Cheryl Cole is L’Oréal’s new face

Filed under: London, Lucire, Paris, Zeitgeist, beauty, celebrity, culture, entertainment, modelling — Lucire staff @ 10.33

Cheryl Cole in The X Factor We wish we could take credit for it—after running items on Charlize Theron and Elizabeth Banks they both became L’Oréal Paris spokeswomen; and a sister magazine of ours did the same with Elizabeth Hurley and Estée Lauder in the 1990s—but we have to chalk it up to another coincidence as Cheryl Cole becomes the new ambassadrice for L’Oréal.
Cole says in a statement that she had always wanted to say the L’Oréal Paris slogan, ‘Because you’re worth it.’