Vintage by Kate Moss releases ad image, TVC


Supermodel Kate Mossâs fragrance, titled Vintage by Kate Moss, went on sale in September, but the company has only sent us artwork and a video today. The print advertisement has a 1920sâ to 1930sâ feel, while the fragrance itself has fruity and floriental notes.
The print ad was shot by Mert and Marcus, featuring Moss inside a 6 ft replica of the Vintage bottle.
Below videos feature the 30-second advertisement, but the second has a behind-the-scenes segment. The TVC was created by leading British artist and photographer Katerina Jebb.
The Kate Moss personal brand is still central to the campaign, as it is for many of the supermodelâs other ventures, such as her range for Topshop.




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RT @Lucire: Vintage by Kate Moss releases ad image, TVC http://bit.ly/r7UAR
Trackback by Jack Yan çç”æ© — October 26, 2009 @ 7.46
[...] Personal Branding as of October 26, 2009 October 26th, 2009 Goto comments Leave a comment Vintage by Kate Moss releases ad image, TVC – lucire.com 10/26/2009 Supermodel Kate Mossâs fragrance, titled Vintage by Kate Moss, went on [...]
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[...] This post was mentioned on Twitter by Jack Yan çç”æ© and Lucire, Lucire. Lucire said: reports: Vintage by Kate Moss releases ad image, TVC http://bit.ly/r7UAR [...]
Pingback by Tweets that mention Lucire: Insider» Vintage by Kate Moss releases ad image, TVC -- Topsy.com — October 26, 2009 @ 12.47
[...] Even accounting for budgetary cuts, Mossâwith endorsement deals with Longchamp, Coty and Topshopâis unlikely to slip below her 2008 Forbes figure of $7·5 million. Each one of [...]
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