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Vintage by Kate Moss releases ad image, TVC

Vintage by Kate Moss ad
Vintage by Kate Moss visual
Vintage by Kate Moss pack shotSupermodel Kate Moss’s fragrance, titled Vintage by Kate Moss, went on sale in September, but the company has only sent us artwork and a video today. The print advertisement has a 1920s’ to 1930s’ feel, while the fragrance itself has fruity and floriental notes.
   The print ad was shot by Mert and Marcus, featuring Moss inside a 6 ft replica of the Vintage bottle.
   Below videos feature the 30-second advertisement, but the second has a behind-the-scenes segment. The TVC was created by leading British artist and photographer Katerina Jebb.
   The Kate Moss personal brand is still central to the campaign, as it is for many of the supermodel’s other ventures, such as her range for Topshop.

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4 Comments »

  1. RT @Lucire: Vintage by Kate Moss releases ad image, TVC http://bit.ly/r7UAR

    Trackback by Jack Yan 甄爔恩 — October 26, 2009 @ 7.46

  2. [...] Personal Branding as of October 26, 2009 October 26th, 2009 Goto comments Leave a comment Vintage by Kate Moss releases ad image, TVC – lucire.com 10/26/2009 Supermodel Kate Moss’s fragrance, titled Vintage by Kate Moss, went on [...]

    Pingback by Digital Biographerℱ » Posts about Personal Branding as of October 26, 2009 — October 26, 2009 @ 11.18

  3. [...] This post was mentioned on Twitter by Jack Yan 甄爔恩 and Lucire, Lucire. Lucire said: reports: Vintage by Kate Moss releases ad image, TVC http://bit.ly/r7UAR [...]

    Pingback by Tweets that mention Lucire: Insider» Vintage by Kate Moss releases ad image, TVC -- Topsy.com — October 26, 2009 @ 12.47

  4. [...]    Even accounting for budgetary cuts, Moss—with endorsement deals with Longchamp, Coty and Topshop—is unlikely to slip below her 2008 Forbes figure of $7·5 million. Each one of [...]

    Pingback by Lucire: Insider » Kate Moss is hardly down to a million a year — February 8, 2010 @ 5.38

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