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March 31, 2010

Spanish flight attendants create nude calendar to make up lost wages

Lucire staff/22.09

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Air Comet calendar
Air Comet calendar
Air Comet calendar
Augusto Robert

Taking a leaf from Ryanair’s charity calendar, which saw nudity in its 2010 edition, a Spanish airline has followed suit—to raise funds after the airline’s bankruptcy.
   Flight attendants from Air Comet have posed nude in a calendar designed to highlight the bankruptcy, which left nine unpaid payroll workers.
   Posing with different parts of an aeroplane, the women have shed their uniforms. The calendar retails for €15, and can be purchased through Facebook and other outlets.
   Twelve hundred units have been printed for sale. Presently the participants do not know if their costs will be covered.
   Photographer Augusto Robert was behind the lens.
   Air Comet filed for bankruptcy on December 22, after accumulating debts of €100 million. Most workers began receiving their unemployment benefits earlier this month, though it still left several in the lurch.
   Spanish media have generally been sympathetic, with fewer cries of political incorrectness, despite the objectification of the attendants.

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Emporio Armani shows World Cup-themed collection

Lucire staff/14.09

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Emporio Armani World Cup 2010
Emporio Armani World Cup 2010
For the football fans out there, Emporio Armani has unveiled a collection to tie in with the FIFA World Cup. The boxer briefs, strap bag, gym bag, sneaker and belt has a detachable country flag so customers can put on their favourite one. Available in selected Emporio Armani and department stores from mid-May.

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March 30, 2010

Miss Ultimo drops Peaches Geldof amid controversy

Lucire staff/6.25

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Allegations that 21-year-old Peaches Geldof, the daughter of Bob Geldof and the late Paula Yates, had taken heroin before topless photographs of her were taken, have led to MJM International cancelling her £100,000-per-year contract for Miss Ultimo.
   The photographs were leaked on to the internet last week and posted at Reddit by one Ben Mills.
   Geldof’s lawyers have denied that heroin was used and that she had been drinking, although she has confirmed that she is the woman in the photographs.
   Miss Ultimo has ordered that its images of Geldof be removed from its website. The brand is currently working with Debenhams to remove her visuals from Miss Ultimo retail outlets.
   Michelle Mone, MJM’s founder, says, ‘We’ve given this a lot of thought, but there’s a point where a business must stick to its principles and as a brand that targets young women, we feel it is impossible for Peaches to continue to work with us as the face of Miss Ultimo lingerie.’
   Geldof had served just under 11 months of her contract. Her mother had died of a heroin overdose in 2000.
   Geldof could not be reached for comment on the sacking.

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Surprising trends from Lucire’s stats

Lucire staff/5.15

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After 1,000 posts at Lucire’s ‘Insider’ section—a relative latecomer in terms of fashion magazine blogs—we thought it might be fun to go into statistician mode and reveal which were the top articles and figures over the last two and a half years.
   There were reasons we avoided blogging. First, Lucire had an active forum until the mid-2000s, and we were interacting with readers there. Secondly, snobbery. For all the times we said we wanted to deliver a meritorious, non-élitist approach to fashion, we didn’t feel it was our place to blog. (Bear in mind, too, that the well designed blogs that we see today were not common currency in the early 2000s, and they were not as easy to design when it came to positioning photographs. Most still aren’t, on that latter point.) Thirdly, we were preoccupied with launching our print editions.
   Many Lucire writers and the publisher maintained their own blogs, but it was not till a very late 2007 before ‘Insider’ (a column name taken from print) came into existence.
   And looking through those 1,000 posts, we see some surprising trends.

The most searched names in the ‘Insider’ section
Karen Elson
Malika Menard
Jennifer Hawkins
Magdalena Schoeman
Stephanie Chaves-Jacobsen
Azra Duliman
Jennifer Garner
Lady Gaga
Joanna Page
Alexander McQueen
Jaclyn Smith
Catherine Zeta Jones
Jodie Foster
Jennifer Siebel Newsom
Eva Longoria
Brooklyn Decker
Summer Rayne Oakes

This is very surprising for us, given that there are far more articles on, say, Claudia Schiffer and Elle Macpherson than Karen Elson or Gavin and Stacey’s Joanna Page. But in terms of names that bring you here, the above are the most regular.
   Stephanie Chaves-Jacobsen has a larger fan base than Hollywood might realize. And we didn’t expect Jennifer Garner to outrank Catherine Zeta-Jones or our favourite Dragnet cop, Eva Longoria.
   Jaclyn Smith and Jodie Foster show that crossing 40 is nothing to be concerned about.
   Before real statisticians come by, we realize that these results are not indicative of the Zeitgeist, and in no small part reflect what we have put here on ‘Insider’. There are other celebs who are outranking these ones, but they are directed to other parts of the Lucire site. Still, out of 1,000 posts and many more viewers, it’s an interesting sample.

Top stories in the ‘Insider’ section
‘Has Ryanair pushed its 2010 calendar too far?’
‘“Iranian Cyber Army” hacks Twitter’
‘Brooklyn Decker is the 2010 Sports Illustrated Swimsuit Issue cover girl’
‘Eva Longoria, Tony Parker in London Fog holiday campaign’
‘Miss Normandie, Malika Menard, crowned Miss France 2010’
‘Air New Zealand shows first Trelise Cooper-designed uniforms’
‘Azra Duliman is Miss Sweden 2009’
‘Katie Taylor wins Miss Universe New Zealand 2009’

This is less surprising, for the wrong reasons. It’s not hard to imagine why the Ryanair article scored so well: there are people who aren’t interested in fashion or modelling stopping by. For more innocent reasons, our Iranian Cyber Army story ranked well because we were the first media to report on it, even if it was just telling readers why they could not access our Twitter account. We seem to get a lot of beauty-pageant visitors, which ensures the last three their place, though a more regular fashion audience help keep stories on Brooklyn Decker and Eva Longoria up high.
   Interesting, then, that neither Brooklyn nor Eva are the most searched-for celebs (they are 16th and 15th respectively).

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March 29, 2010

Kylie Minogue, Sienna Miller, Claudia Schiffer pose for breast cancer campaign

Lucire staff/9.00

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FTBC campaign 2010: Kylie Minogue
FTBC campaign 2010: Sienna Miller
FTBC campaign 2010: Claudia Schiffer
Mario Testino/FTBC

The Fashion Targets Breast Cancer campaign for 2010 sees Kylie Minogue, Sienna Miller and Claudia Schiffer—celebrities who hail from three continents—model for the cause, photographed by Mario Testino.
   The target for the charity this year, with its campaign running from March 29 to mid-May, is £1 million.
   Items for sale supporting the campaign include an M&S lingerie set, a Coast dress, a Superdry hoodie, a Topshop T-shirt and a River Island scarf, with 30 per cent going to Breakthrough Breast Cancer.
   In the photographs, supermodel Schiffer hides her baby bump with a sheet featuring a target, which is FTBC’s logo.
   Minogue has had a very personal connection with breast cancer, having had a malignant tumour five years ago. She had to have a partial mastectomy and eight months of chemotherapy and radiotherapy.

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March 27, 2010

USA takes 42 Below Cocktail World Cup for 2010—and other must-reads

Lucire staff/12.03

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42 Below Cocktail World Cup 2010
42 Below Cocktail World Cup 2010
42 Below Cocktail World Cup 2010
From top The 42 Below logo on the Carillon at the National War Memorial. American graffiti: the US entrants spray-painted ‘USA’ and ‘42’ on stage. ‘Team America’ collect their trophy.

A full report from the 42 Below Cocktail World Cup will be coming, but above are some quick shots we took earlier tonight where the US team won top honours. France pulled in a surprise second place, while New Zealand came in third.
   The event, which took place at Massey University’s Great Hall behind the National War Memorial, was the first time proceedings had been transferred to Wellington, where the 24 finalists in eight teams—judged the best bartenders in the world—competed to win the top prize.
   42 Below, the brand that has organized the World Cup since its inception in 2004, said Wellington was the perfect host, as it was where the vodka originated.
   International media, including Lucire’s US west coast editor Elyse Glickman, and New Zealand networks TV One and C4, covered the event.
   Also on the website today is Getty Images Gallery’s latest exhibition, running till April 3, of Hollywood celebrities. Celebrating Hollywood’s centenary, the exhibition takes images from Getty’s archives.
   The Peninsula Hotel opened in Shanghai, curator Angela Lassig talks about her seminal book on New Zealand fashion design, and our team has more fashion picks—this time with prints and patterns.
   And that, ladies and gentlemen, marks the 1,000th entry in the online version of ‘Insider’, which began in 2007.

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March 26, 2010

Summer Rayne Oakes promotes Portico in new TVCs

Lucire staff/15.45

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Here’s our editor-at-large, sustainability strategist and author of Style, Naturally, Summer Rayne Oakes, in two advertisements (one English, one French) for Portico. Portico’s products, which include cotton towels, rugs and bedding, are organic and environmentally friendly—the primary reason behind Summer Rayne’s endorsements.
   It is Summer Rayne’s voice in the English commercial; an actor does the VO for the French one.

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March 25, 2010

Sarah Murdoch returns in ’10 Bonds campaign, with Elyse Taylor, Pania Rose

Lucire staff/3.17

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Bonds 2010 campaign
Bonds
has released a new series of hipsters, with a tribute to its 1999 campaign featuring Sarah Murdoch.
   Murdoch returns in the 2010 campaign, alongside Elyse Taylor and Pania Rose.
   The Boy Fit hipster, its latest style, is meant to appeal ‘to girls who want a more relaxed look and feel, and some extra coverage. The strong “boyfriend” trend for next year makes this a must-have shape [for] your collection,’ says the company in a release.
   Bonds also says that there are enhancements to the classic design, with softer elastic and less bulk.
   English-born, Australian-raised Murdoch took her husband’s surname after their 1999 wedding, and during that year was more commonly credited as Sarah O’Hare. She became a face for the Bonds clothing range in 2002.
   Suggested price for the Boy Fit hipsters is NZ$15·99, with the full range beginning at NZ$10·99 at the Warehouse. For further stockist information in New Zealand, call (0800) 800-390. For Australian and New Zealand information online, visit www.bonds.com.au.

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