Lucire
The global fashion magazine April 20, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

Hélèna Christensen on climate change: politicians’ ‘groundhog day’ is costing lives

November 23, 2010/10.25

Hélèna Christensen is one of the most active supermodels: today as an Oxfam Global Ambassador and photographer, she is raising awareness of climate change.    Through her photography, Christensen has been documenting the plight of villages that are experiencing more extreme weather patterns.    Christensen’s photographs will be exhibited in 2011–12 to continue raising awareness […]

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Susan Stafford: a life well spent

/0.23

From top Kato Kaelin with Pat and James van Patten. Billy Davis, Susan Stafford and Marilyn McCoo. Sean Kanan and Michele Vega. If you are a classic TV enthusiast or a person of a certain age, you will remember ’80s juggernaut game show Wheel of Fortune. Before Vanna White spent the decade turning letters with […]

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Channelling Hemingway in Runtime

/23.40

Last December a young, audacious Delhi-based technology company approached me to create an unusual brand extension for them. They wanted to commission a novel, set at a Delhi-based technology company. ‘We need Hemingway,’ they said. Of course, as a six-time finalist for the International Imitation Hemingway Competition, my interest in the project soared. Wasn’t the […]

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Eco-luxe, conjured in the Bay, refined in Portland

/11.57

Former fashion model and budding designer, Courtney Leonard, has no hidden agenda when it comes to conveying her love for luxury goods and the environment. The Oregon native, who has made her way back to the inspiring grounds of her childhood, creates what she calls ‘eco-luxe’ products, from accessories and dresses to one-of-a-kind leather handbags […]

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Playboy launches Play It scents for women into Australian market

November 21, 2010/11.27

Playboy has successfully managed brand extensions for decades, be they into other editions or into clothing. Two years ago, the company signed a deal with Coty to produce a men’s fragrance. It’s now releasing a women’s fragrance—but how do you link a very masculine brand to a female market?    Cleverly, the marketers have seized […]

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Liam Gallagher, Fearne Cotton, Brendan Cole and others attend Drapers’ awards

/11.06

Last Wednesday, Drapers held the 20th anniversary edition of its awards at Grosvenor House in London.    Guests included Liam Gallagher, a bow tie-wearing Fearne Cotton, Reggie Yates, Jimmy Mistry, Come Dancing‘s and Strictly Come Dancing‘s Brendan Cole, accompanied by his wife Zoë, and Flavia Cacace from the latter show.    In the above video, […]

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Stutterheim marks the Swedish mood

/9.26

[Cross-posted] Sent to me by Stefan Engeseth, Stutterheim Raincoats‘ website conveys a very Swedish feel, touching on one of the emotions we don’t always associate with Sweden: melancholy during the winter. The copy on the site even says, ‘Let’s embrace Swedish melancholy.’    With emotive photographs and a very Swedish soundtrack, it helps create an […]

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Italy’s most fashionable town

November 20, 2010/18.20

Our colleague Alba Caponetto at Mosaicoon, a web communication agency in Italy, sent the above YouTube video to us. It’s one that her company directed, about fashion trends among the elderly population of Agira, Sicily. ‘I think it’s a new concept of video because we aim to pay tribute to fashion’s heterogeneity and its infinite […]

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